Ep. 4 - The Multimillion-Dollar Brand Taking a Bite Out of Landfills

Lindsay McCormick had one of those business ideas that make you instantly ask: why didn’t someone think of that before?  Lindsay was a TV producer when she began thinking about all the landfill waste we make when we toss out toothpaste tubes. Soon she was talking to dentists, learning about chemistry, and mixing up ingredients at home to create the first all-natural toothpaste tablets.

From that clever idea she went on to build a multimillion-dollar oral care brand with a line of all-natural and sustainable products including mouthwash and a whitening gel. Just last month, Bite expanded into a new area of personal care products--deodorant. Bite has launched the first 100% plastic-free deodorant with compostable refills. Bite is still Bite--but now its name stands for Because it's the Earth.  Listen in on a great conversation about building a conscious company,  customer loyalty, turning down investors, and easy steps we can all take to help the planet.

Find the full transcript here.

Highlights of this episode:

The first steps Lindsay took to figure out how to make toothpaste sustainable.
How she went from $6,000 to $200,000 in sales in a few weeks.
Why she turned down a deal with Shark Tank’s Mark Cuban and Kevin O'Leary.
Creating a brand story that resonates with customers.
What it really means to be a transparent brand.
Choosing to keep Bite's products palm-oil free despite the costs.
Lindsay’s favorite--and easy--everyday choices for a better environment.

Links mentioned in episode:

Astonish Media Group
trybite.com
Bite
Bite on Instagram
Bite on Twitter
Lindsay McCormick LinkedIn
Lindsay McCormick Instagram
Lindsay McCormick Twitter
Susan Ferry Price Website
Susan Ferry Price on Instagram
Susan Ferry Price on Twitter