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E53 - B2B selling is a game of inches with Sangram Vajre
Best Selling Podcast
English - December 03, 2019 17:00 - 40 minutes - 57.5 MB - ★★★★★ - 14 ratingsManagement Business Technology bestselling business marketing recruiting revenue sales selling startups vincebeese Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Our guest on this episode is Sangram Vajre. Sangram is the co-founder and Chief Customer Evangelist at Terminus. He is also the co-author of the book ABM is B2B which can be found on Amazon. Sangram and I start the conversation discussing B2B selling and how focusing on quality and not quantity can increase your rate. He has seen win rates as high as 95% by using highly targeted and personalized touches. We also outline the KPIs that matter most which are those that focus on business outcomes. But before we jump into the episode I want to thank our sponsor the T-REX Summit the southeast's premier sales and marking growth conference. You know it’s not too early to start planning your event calendar for 2020. Make networking and learning a big part of you plans for 2020 and join us at the T-REX Summit. We’ve got a great line up to both entertainment and educate. Check us out at trexsummit.com and use coupon code BestSelling to take 50% off your ticket price now. Thanks for tuning in. This is Best Selling.