E13 - Scaling a SaaS Enterprise Startup with Tim Bryan

Our guest on this episode is Tim Bryan. Tim is the Chief Revenue Officer CRO at Custora which makes customer insights more accessible for acquisition and retention campaigns.    Tim and I start the conversation discussing how to scale a SaaS Enterprise organization from 1 to many. Tim like other great sales leaders tells us how he uses data to inform his growth decisions when it comes to hiring and building his organization.    Other topics Tim and I explore are;  Lead assignment using a round robin approach Selling an ecommerce solution to marketers Level of effort matters in the decision making process How do you drive urgency FOA - Fear of Amazon Characteristic of Best Sellers