MVRDV: How To Win Work (w/ Inger Kammeraat, Jan Knikker)

Systems are essential to organizing your workplace and maintaining order during a project. But how can you build systems to win new work? In this Best Practice interview, MVRDV Managing Director Inger Kammeraat and Strategy and Development partner Jan Knikker explained how they structure their firm to facilitate a healthy pipeline of new projects. They talked about how they use PR to drive business development, how they balance profit with their mission and how they close the cycle at the end of each project.

Interview Takeaways

Document new systemsBuild a supportive cultureDon’t kill creativityUse PR to showcase your winsClose the project cycleCheck in regularlyAlign with the client’s goalsBalance profit with missionOverbook your projectsSet boundaries

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