Buildings are more than a design made real. They are a collection of data. Firms that leverage that data in their organization will be able to adapt and grow and thrive in the future. But the key to doing so doesn’t lie in the technology tools themselves; it lies in the people in your firm. Architect, author, and professor Randy Deutsch explained how becoming a data-driven company is important for survival. It all starts with building a culture that empowers people, lifts up “superusers,” and puts human needs before technology.

Interview Takeaways


Welcome superusers
Relieve anxiety with new org charts
Become information intermediaries
Create a new model for the profession
Seek change in startups
Shift culture during economic downturns
Make things, don’t just design them
Embrace automation
Focus on the problem to solve, not the technology
See people as humans, not tools
Adapt by looking to the future and the past
Put people before data

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