How to Design a Design Organization (w/ Jenn Chang of Common)

Common is the nation’s leading co-living brand operator. That means it’s two things at once: a housing company and a tech startup. It's a company where designers bridge the gap between software developer and property developer clients. It’s a unique role for an architect, and no one knows that better than Jenn Chang. Jenn started out as Common’s very first architect. Today, she serves as the company’s Vice President of Studio, Common's in-house design and construction team. Both Common and Jenn’s success has hinged on adaptability - and the ability to learn from lessons along the way.

Interview Takeaways

At Common, tech meets residential
Jenn Chang charted new territory as Common's first architect
Find the balance of creative ideas
Create new opportunities with a proactive approach
The brand operator model
Offer flexible services based on client needs
Analyze building performance data
Hire for internal aptitude
Foster an autonomous work environment
Advocate for yourself and your team
Shift your company concept

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