Diller Scofidio + Renfro: How To Run Projects And Lead Teams (w/ Holly Deichmann, Zoë Star Small)

Strong leadership is the secret sauce of strong companies. You may be the most creative and most groundbreaking firm on the planet. But if your teams don’t work well together, if they spend too much time on the wrong parts of the process, and if they don’t keep clients happy—you’ll see subpar results. In this Best Practice interview, Holly Deichmann and Zoe Small, Associate Principals at Diller Scofidio + Renfro, share exactly how good managers can uphold the business: by empowering employees, setting up processes that manage client expectations, and maintaining just the right amount of anxiety to keep everyone on their toes.

Interview Takeaways

Embrace anxietyTake off some of your hatsDiffuse the smallest icebergs firstCap off the creative processGet input early onMake time for actual workBe persistent in your creativityRepurpose, rather than reinventShow, don’t just tellTake time to establish trust initiallyMatch the right people to the right projectPrep clients for their responsibilities

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