Cracking the Code: Strategies for Effective Cannabis Advertising

In this episode, Lauren White, Director of Partnerships at VDX.tv, discusses the challenges and opportunities in cannabis advertising. She highlights the impact of regulations on advertising opportunities and shares strategies for navigating the regulatory landscape. White emphasizes the importance of educational content and engaging visuals in cannabis advertising. She also discusses the use of precise targeting and the major trends shaping the cannabis advertising landscape. Overall, the episode provides valuable insights for cannabis brands looking to effectively advertise in a highly regulated industry.

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Featured Guest(s):

Lauren White, Director of Client Partnerships-Beverage Alcohol & CBD, VDX.tv

https://www.vdx.tv/

Meet The Host(s):

Patricio Liddle, Cannabis Writer - Benzinga

https://www.benzinga.com/author/patricio-liddle-0

Abbey Higginbotham, Cannabis Writer - Benzinga

https://www.benzinga.com/author/abbey-higginbotham

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Cannabis Insider - https://www.benzinga.com/money/podcast-show/cannabisinsider/

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Disclaimer: All of the information, material, and/or content contained in this program is for informational purposes only. Investing in stocks, options, and futures is risky and not suitable for all investors. Please consult your own independent financial adviser before making any investment decisions.

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