Profit first - Ghostwriter and Book Coach Helen Pollock

After the agency she worked for lost its major client, Helen took her first business full time. Later, when she found herself “slogging away not making enough money”, it was time for something new.

Next, she set up her second business, a marketing and PR consultancy, and since then, she’s found a niche in coaching entrepreneurs to write authority-building books.

Helen does some ghostwriting, too. She says she always dreamed of living a portfolio lifestyle. She enjoys the variety.

She chats to Steve about finding success with LinkedIn marketing and reflects on her experience of making the “classic freelancer mistake” of undercharging.

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