Create Your Own Rules - Brand Strategist Jenni Heffernan Brown

Jenni Heffernan Brown has had a pretty interesting path to freelancing success. Working for mega corporations, then to graduate school with a bit of freelancing on the side, and now teaming up with another freelancer to form an agency.

She’s never been one to thrive under strict rules set by others. A Straight-A student in high school, she was always in trouble for skiving, because she’d rather get the work done well and do other things on her own time, just like a freelancer!

Now the co-founder of a marketing agency, she’s thriving on coming up with her own systems and processes and rules that work for her and her business partner.

It took her years to get a sense of a work-life balance. Often having the urge to stay up until 2 am to work, she’s finally found herself more at ease letting go. She’s learned to step back and trust others to take on work, whether it’s her co-founder or other contractors. She even managed to spend a three-week vacation in Africa without access to WiFi, and didn’t tear her hair out worrying about work!

It was brilliant chatting with her about getting to the success she’s enjoying now, how to attract the best kinds of clients, and learning how to carve out time for personal projects.

Jenni is awesome and down-to-earth. Hope you have a great time listening to her!

Key takeaways:

You don’t have to follow other people’s rules, but you need structure for success
Make sure you give yourself time to pursue your own interests, and
Think about how you can present your talents in a way to best attract potential clients

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