Colin Kaepernick's Nike Ad Campaign Marketing: Well, I think we knew it wasn't going to sink Nike. Nike could have absorbed that. It turns out Nike sales jumped 31 percent in the wake of the Colin Kaepernick ad campaign.

The internet has changed marketing and sales forever. I’m here to make sense of this chaos. I want companies to feel confident in their marketing. To be confident, businesses have to know what has changed, what has stayed the same, and what they can do about it.