Behind The Veil - The Future of Florals

Behind The Veil - The Future of Florals

The world of flowers is rapidly changing.  Supply change issues, couples trying to go green, and new technologies all of an impact in what you will do in the future!

Our Guest This Week: Corrine Heck

Corrine Heck founded Details Flowers Software to help event florists manage and scale their businesses effortlessly. Over the past 20+ years, she’s had experience in just about every part of the industry — transitioning from event designer to software developer to CEO along the way. Corrine’s Details Flowers Software has grown from an idea hatched almost a decade ago into a robust solution with thousands of users spanning the globe. After winning the Rollins College Sponsored Venture Pitch Grand Prize in 2016 (Central Florida), Corrine used that momentum to continue her mission: helping event florists grow their bottom line with custom-designed automation software. From there, she hasn’t stopped improving Details. Every update and every feature rollout is thoughtfully designed and implemented by her in-house, completely U.S. based, female-led team.

The Society of American Florists recently recognized Corrine for her tireless dedication to the floral industry, and inducted her into the Professional Floral Communicators – International. She speaks at floral industry events regularly sharing her experiences and expertise in event design, entrepreneurship, and everything flowers. 

Details Flowers Software is recognized as the official software and key procurement tool for the American Institute of Floral Designers National Symposium, and is headquartered in Ormond Beach, Florida, where Corrine lives with her husband of 22 years, and their three children.

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Join Behind the Veil Show with host Keith Willard, CWP, and co-hosts Marci Guttenberg, CPCE, CWP, and Brooke Logan Stoner for our LIVE SHOW - Tuesday July 19th, 2:00pm, 2022, EST

https://www.youtube.com/c/BehindTheVeilByKeithWillard/

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Behind The Veil Crew:

Host: Keith Willard
www.keithwillardevents.com
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Co- Host: Marci Guttenberg
www.anaffairtorememberbymarci.com
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