Social Media expert C.J. Toledano on good (and bad) social strategies, and the creation of responsible, authentic content.

On Episode 5, Dave talks to C.J. Toledano, founder of creative sports studio Follow Through and former head writer and creative director at House of Highlights about the world of sports social media—what makes a good (and bad) social strategy, how legacy brands have been forced to embrace social media and the new generation of creators. They also give their
thoughts on this past week's events in social media and what defines responsible, authentic social content during crisis.