Behind the Screens From Universal Screens
15 episodes - English - Latest episode: almost 2 years ago -Behind the Screens gives you an inside look into the world of US Motions, one of the leaders in the Motorized Retractable Screen Industry. Get industry insights, plus meet the people who make up US Motions.
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Episodes
What Every Business Should Know About Paid Ads
July 19, 2022 12:00 - 35 minutes - 49 MBWhen it comes to building a small business finding leads can be hard, and then finding the right leads can be even harder. After discovering it wasn’t just about the number of leads, but the quality, Damon Gochneaur jumped into the world of digital marketing and started doing his own research on SEO and paid ads. After finding success on his own, he launched his agency, Aspiro, and today he joins Joe and Shawn to talk about what every business should know about running paid ads and organic ...
An Inside Look Into Creating a Thriving Retractable Screen Company
July 05, 2022 12:00 - 27 minutes - 25.6 MBWhen it comes to running your business, are you clear about what sets you apart from your competition? It’s important to hold true to who you are and your values, and there’s no greater example of this than the family run company of BHS Retractables. Rodney Brandon, President, and Owner of BHS Retractables visits Shawn and Joe on Behind the Screens to talk about how he has built his company to one of US Motions’ largest vendors, how he grew the company during the pandemic, and what made ...
How Great Partnerships Grow
June 21, 2022 12:00 - 31 minutes - 28.8 MBIt’s great when you can not only love what you do but love the people and the partners you work with. When it comes to great partnerships, Somfy is the company that makes the job more fun and easier for Universal Screens. In this episode of Behind the Screens, Shawn and Joe are joined by Somfy’s Vice President of Sales, Jim Ruh. The guys go deep into Somfy’s business model, and how the pandemic impacted their business as a whole, including costs, supply chain, and even sales. They also tal...
Growing Through a Pandemic
June 06, 2022 15:00 - 31 minutes - 29.1 MBBehind the Screens is back for Season 2, and Shawn and Joe are welcoming Alex Rutherford of US Custom Creations. Alex has been a long-time client of Universal Screens, and in this episode, they discuss their relationship and how it’s grown and more about US Custom Creations’ Success. They talk about why Alex decided to add retractable screens to his business, and why he jumped on the opportunity to expand his business into Cincinnati. They also talk about how the pandemic changed any of t...
Learning To Get Comfortable With Risk
January 25, 2022 12:00 - 27 minutes - 25.1 MBHow willing are you to take risks and put yourself out there, even when there’s a chance at failure? Risk is a thing that many shy aware from, yet, it can also return some of the greatest rewards in life. In this episode of Behind the Screens, the guys at Universal Screens, talk with Fractional CMO, Kevin Lofgren. Kevin has a long history of working with Fortune 500 companies and has taken that knowledge and experience to help small businesses. He also is a children’s book author, and sh...
How To Create Pride of Ownership Within Your Employees
January 11, 2022 12:00 - 27 minutes - 25.4 MBHaving pride of ownership among employees is every business owner’s dream, but how can you get there with your employees? In this episode of Behind the Screens, the guys welcome Brent Crandall, who is the Sales Manager at The Blind Depot. What started as a ‘job to get through college’, has now turned into so much more, 25 years later. Brent talks about his journey at The Blind Depot, how he navigates being the face of the company, but not the owner, and why he takes such pride in his job a...
Why Relationships Matter In Sales
December 28, 2021 12:00 - 32 minutes - 29.5 MBWe’ve all heard how important relationships are when it comes to sales, but Tommy Long, Head of Eastern US Sales at Universal Screens, joins the guys in this episode to talk about his secrets to success in building a territory from the ground up. When Tommy joined Universal Screens, they weren’t looking to hire, but knew they had to jump on the opportunity. They also talk about what it was like for Tommy taking on a territory that had been neglected, and how he made it one of the most succ...
How Companies Can Scale and Thrive in Today's Market
December 14, 2021 12:00 - 31 minutes - 29 MBWe all know that running a business can be very hard, and having those people surrounding you, who can help you, is invaluable. Matthew is a partner at Cohesion Wealth Advisors and helps business owners get our of their own way and take their business to the next level. In this episode of Behind the Screens, Matthew talks to the guys about how simple changes in a business can drastically change the trajectory of its growth. They also talk about common issues businesses face when it comes ...
Secrets to a Successful Family Run Business
November 30, 2021 12:00 - 30 minutes - 27.9 MBWe’ve all heard that you need to be extremely careful when getting into business with your family. However, there are still some people who can do it well, and today’s guest is one of them. Chad Banks joins the guys from Universal Screens to talk about his family business that he’s been running for over 20 years. What started as a business he ran with his wife, has now evolved to something that he runs with not just his kids, but even his children-in-law. Chad talks about how he’s been abl...
The Importance of Legacy
November 16, 2021 12:00 - 16 minutes - 14.8 MBIn this episode of Behind the Screens, the guys reminisce about the founder, who is still a major part of the company, Glenn Messner. Unfortunately, Glenn passed away in November 2015, but his legacy lives on, and his values are still scene in the company every day. From the way others are treated, to the philosophy that everyone is a friend, Glenn’s memory is a live and well within the walls of Universal Screen. In this episode, the guys talk about what Glenn meant to them, and how he tr...
Why Company Culture is So Important
November 02, 2021 12:00 - 29 minutes - 26.8 MBImagine starting a new job and immediately having some major life events happen. However, instead of feeling alone, the new company does what they can to help you get back on your feet. It’s not just some too good to be true story, but it’s the story of Derek Costa at Universal Screens. Derek talks about why when he came to work for Universal Screens, he was immediately overcome by the kindness of everyone he was working with. He also talks about why work ethic is so important to him, and ...
Relationships That Built Universal Screens
October 19, 2021 12:00 - 28 minutes - 26.2 MBJust because you don’t have an experience in an industry, doesn’t mean you shouldn’t go into it. In this episode of Behind the Screens, the guys are talking to their National Sales Manager, Joe Cerda about growing a company in an entirely new industry. Joe was also one who came from the beginning, and the guys are going back to the stories of their first installation and how they ended up growing the company to a size they never dreamed they would reach. They also talk about why relations...
Building Her Own Outdoor Living Empire With Teresa Williams
October 05, 2021 12:10 - 26 minutes - 24.1 MBIn this episode of Behind the Screens, we’re meeting KJ Custom Screens and Outdoor Living Owner, Teresa Williams. Teresa has been a Universal Screens Dealer for quite a while now, and she and the guys discuss why this relationship has lasted so long. Teresa also talks about her own journey into the outdoor living space, and why buying a business right before a massive recession ended up being one of the best things she ever did. They also talk about her key to relationship building, how ...
Welcome to Behind The Screens
October 05, 2021 12:00 - 30 minutes - 27.8 MBIn this episode The outdoor retractable screen industry is booming now, but just like everything else, it had a beginning. The story of Universal Screens isn’t a story of ‘if you build it they will come’, but instead it’s a story of hard work, perseverance, and unwavering belief. In this episode of Behind the Screens, you’ll get to meet the core team, President Shawn Culbertson, National Sales Manager, Joe Cerda, and Operations Manager, Michael Longoria With Joe and Michael being there fro...
Behind the Screens Trailer
September 28, 2021 15:00 - 1 minute - 1.69 MBBehind the Screens is coming! Follow now so you don't miss our first episode coming soon.