The PMM Matchmakers with Jane Reynolds, Director of Product Marketing at OkCupid
Behind the Scenes: Consumer Product Marketing
English - February 10, 2022 11:00 - 37 minutes - 34.1 MB - ★★★★★ - 6 ratingsTechnology Business Marketing product marketing technology marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
One of the most common questions that couples get is “how’d you meet?” Beginning in 2004, OkCupid has begun being a part of people’s stories - solving the pain points of finding a partner with the same core values and interests. Through data analysis and custom designed algorithms, OkCupid’s platform is able to match users on what matters most to them. Product marketing has been an essential piece of the company’s success through their market research, GTM strategy, internal alignment with the product team, and creation of messaging and positioning that helped them stay up on dating trends. Tune in to hear the role PMM has been playing in revolutionizing the dating scene and enabling users to incorporate their political and social views on their profiles yielding in quality connections and love stories.