Behind the Scenes: Consumer Product Marketing artwork

Maximizing Your PMM Resources with Katie Levinson, Head of Product Marketing at Handshake

Behind the Scenes: Consumer Product Marketing

English - February 24, 2022 11:00 - 41 minutes - 37.8 MB - ★★★★★ - 6 ratings
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Previous Episode: Building Product Marketing from the Ground Up with Mike Polner, Vice President, Marketing at Cameo
Next Episode: A Deep Dive on PMM Market Insights with Quizlet’s Director of Product Marketing, Caroline Walthall

Handshake serves over 18 million college students helping them get jobs and gain confidence as they transition from graduating to finding their first job and entering the workforce. Tune in to hear how Katie and her team service a 3-sided marketplace, structure their small, scrappy team that serves both B2B and B2C, and deliver crisp and clear messaging frameworks that inform their GTM strategy. Also covered in this interview is what the partnership looks like between PMM and product and how it influences the product roadmap.

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