Episode 6: Shane Beverney
Behind the Scene
English - November 23, 2021 14:00 - 34 minutes - 62.9 MBAutomotive Leisure Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 5: Zlatko Mulabegovic
Next Episode: Episode 7 - Thad Brown
Shane from the agency assisting @toyotauae's presence on social media, tells us how it works behind the scenes nurturing the ever-evolving car community.
We discuss whether influencer culture is actually beneficial for brands and how to actually tap into the passion behind the Toyota community in the UAE to push the brand in more innovative ways.