Everyone has heard the phrase “new year, new me.” Each January, there is a tendency to use the new year as an opportunity to rebrand. People set goals, resolutions, and their ambitions for the year. As we are kicking off 2022, Juliana sits down with professional Fitness Model, ACE and ISSA Certified Trainer and Founder of Simple Approach, Sean Alexander. Sean has years of experience as a health and fitness professional and has an intense but inspired approach to helping others achieve their goals. This conversation discusses the marketing approach to health and wellness in the new year, how to know if an influencer’s workout program is right for you, how PR can help fitness experts with credibility, and more.


Sean Alexander: @seanalexanderr 

https://www.simpleapproach.us/


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Juliana Martins: @julianaa__martins

Eleven11 Media Relations: @eleven11mediarelations


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