The Best Advice for Emerging Content Creators (ft. Alicia Haque of GoLiveExplore) [Ep.9]

The Best Advice for Emerging Content Creators (ft. Alicia Haque of GoLiveExplore) // This interview was originally filmed in February of this year but the themes on what it takes for both content creators AND brands to thrive in the influencer marketing space have not changed. 

Our guest today is Alicia Haque, founder of the travel and lifestyle brand GoLiveExplore (https://golivexplore.com/). Alicia has been growing her community organically since 2014 and in 2017, took her passion full-time. Despite only having a combined following of 45,000+, Alicia has partnered with brands such as Google, Fairmont Hotels, Telus, Hong Kong Airlines, and more. She has even been featured in an original video campaign with L’Oreal Professional. 

Alicia offers a wealth of insights on:

How to get quality brand sponsorships as smaller creatorHow to pitch quality > quantity and the importance of having an engaged communityWhat savvy brands should look for when it comes to choosing an “influencer” to work withThe trend of brand ambassadorships

I (Julianne) pitch in with:

What I believe are some of the biggest mistakes brands make when approaching influencer marketingHow content creators have to educate the brands they work with – or else they (the content creators) lose

 

Show Notes: 

0:00 - Intro
2:55 - How Alicia’s career began as a professional content creator
10:19 - What it’s like being a full-time content creator (/ “influencer”)
15:22 - How to succeed as a new content creator
23:30 - How to decide which brands to align with (and what it means)
28:36 - Misconceptions about influencer marketing
31:20 - Trends in influencer marketing (2020)
37:07 - How businesses should approach influencer marketing (do’s and don’ts)
47:13 - The changing role of social media in our lives
54:53 - Alicia’s advice to her younger self

 

Follow Our Guest (Alicia Haque):
Website: https://golivexplore.com/
YouTube: https://www.youtube.com/channel/UCXt8Z3T2JzwOhu8F6YK_YUA
Instagram: https://www.instagram.com/alicia_haque/
Twitter: https://twitter.com/alicia_haque
Facebook: https://www.facebook.com/golivexplore/

 

Follow Our Host (Julianne Keu):
Website: https://juliannekeu.com
Instagram: https://www.instagram.com/juliannekeu
Twitter: https://twitter.com/juliannekeu
Facebook: https://www.facebook.com/juliannekeu