Why the end of lifecycle should be your focal point - Behind the Green with Joe Macleod of AndEnd.

“We need to start engineering endings not just letting them drift into a floppy experience that burdens the consumer and also society in terms of having to put up with overwhelming amounts of waste. This is about getting purposeful about the end of the consumer lifecycle…One of the first things you can do at your business is ask “how does our product or project end?” and you’ll absolutely paralyze everyone.”

About Joe Macleod

Joe Macleod is founder of the world’s first customer ending business. A veteran of the product development industry with decades of experience across service, digital and product sectors.

Head of Endineering, you heard that right, at AndEnd. You’ll learn more about what that means coming up. He’s a TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings, from breakage to customer burnout to falling behind consumption trends. It's important to plan for each of them. Not all companies do." He is the author of the Ends book, that iFixIt called “the best book about consumer e-waste”. And the new book –Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”. The DoLectures consider the Endineering book one of the best business books of 2022.

About AndEnd.

Businesses need help ending their customer experiences. By improving consumer endings businesses can improve long term brand loyalty and presence, improve consumer experience, align with legal expectations, neutralise the negative aspects of consumption and raise business awareness of consumer behaviour. And End. is the worlds first customer ending business focused on raising awareness of the impact of endings through talks and training staff. By assessing the current state of the consumer lifecycle through audits, and with advising, designing and delivering ends, brands can improve their wider business initiatives and their consumer experience.

Find Joe Macleod online at:

LINKEDIN: Joseph Macleod

TWITTER: @mrmacleod

INSTAGRAM: @mrmacleod

Find AndEnd. online at:

WEBSITE: AndEnd.co

LINKEDIN: AndEnd.

TWITTER: @andend_co

INSTAGRAM: @andend.co

About LimeLoop -- LimeLoop combines reusable packaging and smart technology to provide you with an efficient, profitable circular supply chain while saying goodbye to single-use packaging. LimeLoop’s reusable packaging can be used in ecommerce packaging to reduce both cardboard and poly mailers from a retailer’s shipping process, and can be used in retail supply chains to move goods from warehouses or DCs to and from retail stores.

Find LimeLoop online at:

WEBSITE:  thelimeloop.com

LINKEDIN:  LimeLoop

TWITTER:  @theLimeLoop

INSTAGRAM:  @theLimeLoop

READ JOE'S BOOKS

25% off Ends and Endineering ebooks.

Endineering ebook
25% off code: RN25W

Ends ebook
25% off code: EB55V

Paperbacks can be found on Amazon and everywhere

Endineering
Ends

TRAINING WITH JOE

Become an Endineer and design ends

For businesses: https://www.andend.co/endineeringforbusiness
For individuals: https://www.andend.co/training-for-beginners-in-ends
For Education: https://www.andend.co/endsforeducation

Enroll in Endineering training for September 2023
25% off voucher code: 25offendscohort