Behind The Edit
9 episodes - English - Latest episode: almost 3 years ago - ★★★★★ - 5 ratingsWe live in a very edited world and even though editing can be a good thing, Behind The Edit exists to explore what lies behind the edited, the pretty, and the perfectly polished. What goes into crafting beautiful products or building a brand loved by so many? What challenges do entrepreneurs face while growing their businesses? And how do these experiences shape them as human beings? This is a podcast about the real stories behind inspiring local brands. From growing a brand and running a business amidst the uncertainties of COVID-19, to the process of designing products, bringing them to market, and the unexpected life lessons learned along the way. Behind The Edit, uncovers the various paths one can take on this personal and transformative journey. Through a series of conversations, creative pioneer Christine Meintjes sits down with South African creators to take a peek behind-the-scenes and gain insight into what it takes for each guest to build — what seems like — a perfectly edited brand.
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Episodes
Jinae Heyns | Matsidiso
June 17, 2021 04:00 - 57 minutes - 52.9 MBJinae Heyns's journey to building Matsidiso — an African inspired luxury shoe brand — is in true Behind The Edit style, an unconventional one. Not only is Jinae an American gal living in South Africa, but she's also a digital marketer turn shoe designer. After lengthy deliberations about her mother-in-law's dancewear factory's future, Jinae and her husband decided to pivot the business into a shoe factory in 2017. With no prior experience in the shoe industry, what Jinae has learned and achie...
Karin Rae Matthee | Dear Rae
June 03, 2021 04:00 - 44 minutes - 40.4 MBAs the founder of Dear Rae — a handcrafted jewellery design studio based in Cape Town — and one of the first artisanal jewellers in South Africa, Karin Rae Matthee needs no formal introduction in the design world. Since the inception of the brand in her parents' home back in 2010, Karin has had a truly magical journey in growing her brand: From recently opening up a beautiful showroom on Bree Street to implementing environmentally-conscious design practices to scaling her business and employi...
Luke Pedersen | Pedersen + Lennard
May 20, 2021 04:00 - 1 hour - 70.7 MBLuke Pedersen created his dream job. Due to a lack of product design opportunities in the country, Luke, alongside his university buddy and business partner, James Lennard, founded Pedersen + Lennard in a garage back in 2008. More than a decade later, their furniture design company based in Cape Town has more than 30 employees and roll out 50 - 60 projects every week. With an Interaction Design master's degree from Mälmo University in Sweden and familial ties to Denmark, Luke brings a Scandin...
Jeannine Birch | Coral & Hive
May 06, 2021 04:00 - 47 minutes - 43.3 MBBy (quite literally) weaving her past career experience into one business, Jeanine Birch, founder of Coral & Hive, truly makes a dent in the global design industry. Her bespoke natural handwoven rug studio based in Somerset West has created opportunities for local weavers to create some of the most desired handwoven rugs in the world. Jeannine's innate drive to uplift and support her team of weavers has resulted in successfully collaborating with some of the world's best-known international i...
Hannah Lavery | Hannah Lavery
April 22, 2021 04:00 - 1 hour - 55.6 MBIf I could use two words to describe Hannah Lavery, it would be structured creative. Her easy-going demeanour, yet calculated approach to her business and life, oozes through everything she does. From successfully building her fashion brand Hannah Lavery as a fresh Design Academy of Fashion graduate to her genius capsule wardrobe designs that live beyond seasons, Hannah exists at the nexus of being serious without taking herself — or her brand — too seriously. No wonder Hannah Lavery clothing...
Tamburai Chirume | One Of Each
April 08, 2021 04:00 - 49 minutes - 45.4 MBTamburai Chirume was born to be an entrepreneur. With one foot in finance and another in a market stall (literally), Tamburai — alongside her mother Pauline — build their luxury fashion and accessories brand, ONEOFEACH, from the ground up. Since childhood, Tamburai had an entrepreneurial spirit, and at university, she became the go-to gal for anyone looking to buy a bespoke Pauline Chirume outfit. As a Zimbabwean growing up in South Africa, Tamburai brings a fresh perspective to business and ...
Jeanneke Malan | Mia Mélange
March 25, 2021 04:00 - 44 minutes - 40.8 MBThere's something special about Jeanneke Malan, the creative brain behind Mia Mélange — a Stellenbosch-based artisanal weaving atelier. She (alongside her husband, Simon) manages to successfully run five businesses while genuinely knowing and caring deeply for every person she employs. If you want to feel a little bit better about the world, listen to the latest episode of Behind The Edit to hear Jeanneke share priceless anecdotes of the makers behind the brand and how a team member (and a se...
Katherine-Mary Pichulik | Pichulik
March 11, 2021 04:00 - 46 minutes - 42.5 MBAs the founder and creative director of PICHULIK, Katherine-Mary Pichulik is a force to be reckoned with — her intricate jewellery, handmade from utility rope and found pieces, embellish women's wardrobes worldwide. Her bold and colourful pieces reside in numerous international luxury retail and exclusive museum stores, including MoMA, Tate Modern, Bloomingdales, and Selfridges. But like other Behind The Edit guests, her path to success was a winding one. She trained as a printmaker at Michae...
Behind The Edit | Trailer
March 03, 2021 14:00 - 1 minute - 1.74 MBWe live in a very edited world and even though editing can be a good thing, Behind The Edit exists to explore what lies behind the edited, the pretty, and the perfectly polished. What goes into crafting beautiful products or building a brand loved by so many? What challenges do entrepreneurs face while growing their businesses? And how do these experiences shape them as human beings? This is a podcast about the real stories behind inspiring local brands. From growing a brand and running a bu...