Caleb Avery, CEO & Founder of Tilled

With experience in the payments industry for over a decade, Caleb Avery was often asked to help software companies who were looking to monetize their payments. Unable to find a solution that didn’t require his clients to compromise on either technology, user experience, or economics, he decided that he needed his own solution.

That led him to build Tilled and create PayFac-as-a-Service.

Caleb first started working in the payments industry while in college, co-founding a credit card processing independent sales organization, or ISO, with a few of his friends. Beginning with very traditional credit card processing customers including restaurants, salons, liquor stores and other brick and mortar businesses, Merchant Services Done Right later expanded into processing services for e-commerce businesses, software companies and now operates in 22+ states across the country.

Over the years, he also consulted for larger software companies processing anywhere from $100 million to over a billion in annual payments volume. These clients needed a payments expert to help them negotiate agreements, develop new pricing models, and maximize their revenue from credit card processing.

It was while working with these businesses that Caleb had a realization: software companies wanting to optimize their integrated payment processing solution were really looking for two key things. One, an instant digital sign-up experience for their customers. And two, to maximize the revenue they could earn.

Tilled’s revolutionary PayFac-as-a-Service platform allows software companies to enjoy all of the benefits of becoming a PayFac without any of the upfront investment or ongoing overheads, all while capturing the lion’s share of the economics.

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