Beginning Balance artwork

Beginning Balance

97 episodes - English - Latest episode: 13 days ago - ★★★★★ - 60 ratings

Jesse Mecham and Mark Butler teach you how to manage your business cash flow, hone your business model, and not freak out about money.

Entrepreneurship Business Management budget cashflow finance
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Episodes

Signs of Success: When Business Growth Plateaus

March 15, 2024 06:00 - 49 minutes - 46.2 MB

Mark and Jesse ponder the question -- what do you do when growth slows and the business plateaus? Mark recalls a story about a successful businessperson who failed at several ventures before striking gold, and notes that the "gold" business was never hard. It grew a lot early on, and continued to grow steadily from there. He juxtaposes this result with some of his clients who spend hundreds or even thousands of hours working on a business, yet never really take off. There were signs of suces...

Is College Worth It Anymore? Looking for the Value in Education

March 01, 2024 07:00 - 41 minutes - 39 MB

People have been hemming and hawing over the value proposition of college for years now, and in 2024, the value that a bachelor's degree offers is more questionable than ever. Mark and Jesse, both with teenagers staring down the barrel of college (or not) in the next few years, share their thoughts on the subject. As Jesse argues, the purpose of education is "to learn how to do something, when you don't know how to do something." As Mark points out, the resources for self-education are more ...

Strategic Stress: Discussing Morgan Housel's "Same As Ever"

February 16, 2024 07:00 - 34 minutes - 32.5 MB

We usually talk about stress as something you need to reduce, or recover from. But there are different types of stress -- good stressors and bad stressors -- and sometimes stress drives us to accomplish things and innovate when we otherwise wouldn't. To that end, Mark and Jesse discuss Morgan Housel's book Same As Ever: A Guide to What Never Changes, in which Housel outlines the way stressors and risk taking drives us to grow achieve new things. Mark also shares a recent story about how the...

New Years Resolutions and Why They're Awesome

February 02, 2024 07:00 - 39 minutes - 36.8 MB

Jesse defends the New Years resolution, and offers up of his own resolutions for the year, namely being kind. Mark resolves to try really hard, and be a better friend.   Harvard study on men's happiness (started in 1938!): https://www.health.harvard.edu/blog/the-secret-to-happiness-heres-some-advice-from-the-longest-running-study-on-happiness-2017100512543   Musical interlude courtesy of Kevin MacLeod: "Investigations" Kevin MacLeod (incompetech.com) Licensed under Creative Commo...

Firing Clients: It's Not You, Well...

December 15, 2023 07:00 - 40 minutes - 37.9 MB

Mark shares a trend he has become aware of in his business: his highest revenue clients are also his least time-consuming clients, and thus his most profitable clients. On balance, the clients who pay the least under his sliding scale fee structure end up taking the most time to process. This discussion begs the question -- when do you fire a client?   Jesse hashes out some ideas for a new fee structure so that Mark can retain higher-touch clients while incentivizing them to comply with ...

Diversification... or Distraction?

December 01, 2023 07:00 - 32 minutes - 30.2 MB

Mark shares a recent conversation with a client fixated on "diversifying" her business, which to her meant expanding her coaching services from 1-on-1 to group coaching. Diversification is one of those concepts that sounds wise (of course you should diversify!) and is a bedrock concept of investing. However, as Jesse points out, what most people think of as diversifying is really just expanding -- expanding product and service offerings, introducing new price points. The expansion still serv...

Joy, Guilt, and Second Guessing: Money Doesn't Have to Stress You Out

November 17, 2023 07:00 - 27 minutes - 25.6 MB

Jesse shares a conversation he had with the YNAB executive team about spending (and giving) with joy, and Mark relates how many business owners struggle with this problem. Mark also shares a recent talk with a client agonizing over an upcoming vacation, which he believes will require him to make poor financial decisions. As Mark has coached him through the process of planning for the vacation and saving cash beforehand, he has been able to navigate through his all or nothing feelings -- the ...

Harness Your Unique Ability: Mark and Jesse Read the Book This Time

November 03, 2023 06:00 - 33 minutes - 32.1 MB

Mark and Jesse actually read the book (almost)! After completing most of the book recommended by a listener, 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less by Dan Sullivan and Benjamin Hardy, Mark and Jesse share their thoughts on organizing your business and your life to harness your "unique ability."    Mark Butler, Virtual CFO The Money School: https://moneyschool.works https://markbutler.com https://letsdothebooks.com   YNAB https://www.yo...

10x Is Easier Than 2x: Mark and Jesse Discuss a Book They Haven't Read (Yet)

October 20, 2023 06:00 - 38 minutes - 36.5 MB

A listener requested Mark and Jesse comment on the book 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less by Dan Sullivan and Benjamin Hardy -- and they happily oblige! Except... they haven't read the book. Yet. Nevertheless the title is thought provoking, and they debate the merits of growing a business slowly vs growing quickly, as well as the difference between doing it as a startup vs a mature business. Jesse shares his experience 10x'ing YNAB over the year...

Money Dogma and Hard Work

October 06, 2023 06:00 - 20 minutes - 20.3 MB

Mark and Jesse share a snippet of a long conversation about the nature of opportunity cost in budgeting. They broadly divide people into two different personality types: the accumulators who diligently follow the rules of budgeting and amass cash, and the spenders who focus purely on what that cash can buy them -- experiences, memories, mementos, etc.   Both camps face a hard challenge in budgeting. The accumulators may have a lot of cash, but at what cost to their relationships? What op...

How Mark Gets Things Done: A Tale of Two Time Management Styles

September 22, 2023 06:00 - 57 minutes - 53.9 MB

Mark explains his unique system for managing his day to day tasks after years of struggling with ADHD. For Mark, it's all about managing his energy and honoring his mindset in the current moment. If the "dirt pile" calls (his affectionate name for an ongoing earthmoving project in his backyard), then that's what he does, whether or not it's the "best" or most important use of his time in the moment. Over the years, Mark has learned that allowing himself space to indulge in physical tasks oft...

Meetings for Introverts, New Business Books, and Mark Running a 60k?!

September 08, 2023 06:00 - 38 minutes - 37 MB

Mark and Jesse answer a listener question about how to run more effective meetings, particularly for introvert-heavy groups. Jesse talks about the importance of ice breakers (although you don't have to call them that) and standardized meeting structures across the company. Mark and Jesse also discuss some new books on their reading list, including a book about the keys to longevity.   Mark Butler, Virtual CFO The Money School: https://moneyschool.works https://markbutler.com https:...

How Much Money Knowledge Do You Need? And the Folly of Future Proofing

August 25, 2023 06:00 - 33 minutes - 32 MB

Mark poses a question -- how much knowledge about money does someone need? As in, how much time and energy should one devote toward investing, planning for future needs and problems, and other future considerations? Jesse offers some examples of how people often seek assurances, guarantees that their future income (and circumstances) will be safe. The reality, however, is that if you are in business, or even if you are an employee in a business, you are taking risk, and that risk cannot be m...

Charlie Fixes Brakes

August 11, 2023 06:00 - 29 minutes - 28.1 MB

Mark provides an update on his son Charlie and his budding mechanic career, and voices some concerns about his continuing to work at the auto shop. Charlie made some good money replacing brakes on a family friend's vehicle, and is considering making the jump to a mobile auto service business (as Mark and Jesse first discussed in Episode 79).   Mark Butler, Virtual CFO The Money School: https://moneyschool.works https://markbutler.com https://letsdothebooks.com   YNAB https://...

Team Compensation: How to Set Expectations and Avoid Landmines

July 28, 2023 06:00 - 43 minutes - 41.8 MB

Mark and Jesse discuss the process of setting compensation, salaries, bonuses, and communicating those effectively to the team. Compensation is a touchy subject. Businesses want to incentivize employees to perform at a high level and reduce turnover by compensating them well. Employees need to feel like they have space to grow their skills and capabilities in the organization, and be compensated accordingly. And many business owners want their employees to be happy and feel fairly compensate...

Your Next Easiest Dollar

July 14, 2023 06:00 - 42 minutes - 40.1 MB

...probably comes from doing more of what you're already doing, not a new venture or even a new product. But Mark and Jesse have talked about digging trenches already. Today they ask the question, is it enough for a business owner to put their head down and just dig more trenches? When do you look around, observe broad trends in your industry, and react to those? It's a balancing act, with risks on both sides of the question.   Mark Butler, Virtual CFO The Money School: https://moneysc...

Striving for What? When Enough Is Enough

June 30, 2023 06:00 - 32 minutes - 30.8 MB

Mark and Jesse dissect the culture of striving that pervades American society, in businesses and consumers alike. There seems to be a tacit assumption that all business should be about more -- growing more, making more money, etc -- and you don't have to look far to see the same mentality in consumer culture. In fact, it's the heart of the economy! The desire for more is endless, a hole which can never be filled. So, how do you figure out what is enough?   Mark and Jesse have encountered...

Finding Clarity in Difficult Situations with YNAB

June 16, 2023 06:00 - 21 minutes - 21.5 MB

Mark shares a difficult personal situation he and his family have been dealing with, that has signficant financial ramifications. Recently Mark's wife was diagnosed with cancer, and she has undergone chemo treatments and a litany of medical tests. As the medical bills continue to pile up, Mark finds himself having to float tens of thousands of dollars in costs while he waits to be reimbursed by their health sharing plan.   While this can be a very scary proposition, he has found peace an...

Charlie Changes Oil

June 02, 2023 06:00 - 12 minutes - 13.2 MB

It's happening! Mark's son is taking the step toward business ownership. His plan is to leave his job at the auto shop behind, and start a mobile oil change business. Mark and Jesse discuss some of the challenges of pricing his service, establishing a recurring revenue model, and marketing to the most influential groups he has access to.   Mark Butler, Virtual CFO The Money School: https://moneyschool.works https://markbutler.com https://letsdothebooks.com   YNAB https://www....

A YNAB Success Story (and Taxes)

May 19, 2023 06:00 - 26 minutes - 25.7 MB

Jesse shares a recent situation that would have sent shivers through most owners. Following a revision in the tax code regarding software R&D costs, YNAB discovered it would be facing down a huge tax bill, over triple what they anticipated for the year. While this might bankrupt some companies, Jesse and the executive team were able to take the news calmly, and use the company's cash reserves to easily handle the tax bill.   It's a triumph of cash over the unexpected, and a YNAB success ...

It's All Borrowing: Taking Care of Future You

May 05, 2023 06:00 - 39 minutes - 37.9 MB

What if all your spending... was actually borrowing? Ok, well not ALL your spending, but those situations in which you pull money from one category of your budget and apply it to another. Jesse gives the example of going to a special dinner at an exclusive restaurant. Reservations are very difficult to get, and you finally get one when someone else cancels -- but it's tonight. And you don't have the cash available in your restaurant category! So you move money from another budget category to...

What Do You Do When You Get Paid? Profit First

April 21, 2023 06:00 - 14 minutes - 14.8 MB

Mark and Jesse answer a question from Beginning Balance listener Allison (thanks for listening Allison!). Allison asks: what do you do when you get paid? How much should you set aside for taxes and retirement savings?   It's a great question, and many business owners struggle with this. Mark and Jesse explain the concept of "profit first" and why the business should pay you first, then take care of bills and expenses. As it turns out, using YNAB makes this process easy to implement in yo...

The Curse of Skilled Labor on a Small Team

April 07, 2023 06:00 - 27 minutes - 26.4 MB

On the previous, Mark shared a recent experience about letting an employee go. Not long after, another team member left for a great opportunity at another company. On a small team like Mark's, the loss of two employees back to back poses a big problem, as the workload gets spread to the remaining employees (a BIG increase) and some institutional knowledge is lost. Even with great systems and documentation, there's always some amount of institutional knowledge lost when an employee leaves, no...

Letting Someone Go

March 24, 2023 06:00 - 27 minutes - 26.8 MB

It's not a fun part of the job, but sometimes you have to let employees go. Mark discusses a recent experience, and why, in retrospect, he should have acted much sooner. Jesse shares his thoughts on when, and why, you should let go of team members, when it's clear they aren't a good fit with the organization.   Mark Butler, Virtual CFO The Money School: https://moneyschool.works https://markbutler.com https://letsdothebooks.com   YNAB https://www.youneedabudget.com

Welcome AI Overlords | How Will It Affect Your Business?

March 10, 2023 07:00 - 22 minutes - 21.9 MB

Mark and Jesse consider the wave of AI technology that is rapidly being deployed in a number of industries. Whether it's the dreamlike collage-art of Midjourney or ChatGPT's pedantic essays based on conversational prompts, AI seems to be on everyone's lips these days. What remains to be seen is how quickly -- and broadly -- it will impact businesses. Mark and Jesse both agree, though, that now is the time to consider how it might impact your business and how you could make use of it.   J...

How's It Going Without the Credit Card?

February 24, 2023 07:00 - 25 minutes - 25.3 MB

Jesse and Mark return to their credit card debate from episode #69 (recorded last year in 2022) and discuss how business is going with using a credit card. Jesse went cold turkey and stopped all use of credit cards, while Mark kept a card for just a couple recurring transactions, but greatly reduced his usage.   The consensus? Even though YNAB attempts to treat credit card spending the same as cash, because you have to set aside cash to cover the credit balance, it's NOT the same as cash...

New Years Resolutions: Simplifying the Plan

February 10, 2023 07:00 - 22 minutes - 22.4 MB

Mark and Jesse share their New Year's resolutions for 2023, and why their goals and plans are getting simpler as time goes by. One common goal for 2023? Mark and Jesse are recommitting to YNAB, and ditching the credit card.   Mark Butler, Virtual CFO The Money School: https://moneyschool.works https://markbutler.com https://letsdothebooks.com   YNAB https://www.youneedabudget.com

Jesse Drags Mark Into a Credit Card Discussion

January 27, 2023 07:00 - 33 minutes - 32.4 MB

Mark and Jesse have discussed the advantages of being cash focused since the beginning of the show -- such as episode #3: Your Cash Is Your Strategy -- and part of being cash focused is not being focused on debt, or using debt to fund business operations. Most followers of YNAB can agree with this outlook, however credit cards fall into a grey and sticky area.   Jesse contends that credit cards actually pose a number of problems, even for people who use them "responsibly," that is, pay ...

Taxes and Fear

January 13, 2023 07:00 - 17 minutes - 17.6 MB

The beginning of the year brings for every business owner a familiar feeling... worry and fear about taxes. Even for those putting in an honest, good faith effort, it's not always clear that you've done things 100% correct. There's also the lingering worry that somehow, the IRS is going to show up in dark sunglasses one day and start tearing through your records.   Jesse's strategy for managing this is simple. Do your best with your taxes, then stop worrying. The only absolutely wrong mo...

Doom and Gloom... Now What?

December 30, 2022 07:00 - 28 minutes - 27.2 MB

There's a lot of doom and gloom in the media these days, more than usual, that is! Inflation, recession, war... there seem to be many reasons to be negative about business outlooks in the coming year. But what are you going to do about it? Is it even helpful to think about this stuff too much?   Jesse relates a recent experience talking to a reporter about business conditions, generational finance issues, and predicting the future, which kicks off a discussion with Mark about the futilit...

Your Code Is Not Your Moat

December 09, 2022 07:00 - 36 minutes - 34.8 MB

Mark and Jesse discuss the idea of "moats" in business, that is, the things which both give your business a competitive edge and also make it difficult to replicate. Too many budding entrepreneurs become enamored with building apps and software tools for their business, thinking that the app is the thing that makes them unique.   Software is very rarely a moat, however, or even unique. It's usually just a tool for aiding the real business, and focusing too much on the tools without execu...

Reminiscing about YNAB's Early Days, New Projects, and More

November 25, 2022 07:00 - 39 minutes - 37.8 MB

Mark and Jesse answer a listener's questions about whether Jesse knew that he was onto an idea that would positively impact so many people when he started YNAB. They also discuss what new projects -- in business and in life -- they have on the horizon for the coming years.   Mark Butler, Virtual CFO https://markbutler.com https://letsdothebooks.com   YNAB https://www.youneedabudget.com

How Do You Improve Employee Morale? Try AMP

November 11, 2022 07:00 - 34 minutes - 33 MB

Mark and Jesse ponder the question: what makes (and keeps) employees happy? While Jesse doesn't like the term "happy," there are definitely some strategies to keeping employee morale high and making jobs more fulfilling. Jesse references Dan Pink's book "Drive" and his concept of AMP -- autonomy, mastery, and purpose. If a job can offer these things to an employee, chances are they are going to find fulfillment and satisfaction in their work.   Mark Butler, Virtual CFO https://markbutl...

Standards, Protocols, and Transacting in Information

October 28, 2022 06:00 - 42 minutes - 40.8 MB

Mark and Jesse discuss the idea that all businesses really transact in information. Whether the business sells goods or services, no matter the field or industry, ultimately there is information behind all products -- how to make the product, how to market and sell it, how to support it, etc. With that revelation, the concept of standardization becomes very important. Standardizing processes and protocols lowers the cost of information transaction, and increases the profitability of the busi...

There's No Such Thing as "One and Done"

October 14, 2022 06:00 - 21 minutes - 21.6 MB

Mark and Jesse discuss the importance of preserving institutional knowledge when employees inevitably leave and new ones join, and how that can (and should!) be baked into the normal functions of the business. As Jesse puts it, nothing in business is ever "one and done." Every process requires regular updating lest it fall prey to the law of entropy and important business knowledge gets lost.    Mark Butler, Virtual CFO https://markbutler.com https://letsdothebooks.com   You Need...

Quiet Quitting, Quiet Firing, and the Victim Mentality

September 30, 2022 06:00 - 24 minutes - 24 MB

Mark and Jesse discuss a new term that is making the rounds on social media, and recently got the Wall Street Journal treatment as well. "Quiet quitting" is the so-called trend of dissatisfied and disillusioned workers exerting bare minimum effort and working as little as possible to keep their jobs, without actually quitting. The employer side to this has been dubbed "quiet firing," that is, keeping an employee but giving him less work, fewer hours, and generally making the work experience ...

Rule Four: First Principles | The Age of Desire

September 16, 2022 06:00 - 28 minutes - 27.5 MB

Mark and Jesse set their sights on Rule Four as they contemplate the first principles, or the foundational ideas, behind YNAB's Four Rules. Rule Four has evolved over the years from pay today's bills with last month's money to, simply, "age your money." But the age of money, while a useful statistic, can be confusing.   When you spend money on things that you've budgeted and saved diligently for, your age of money goes down. You are punished for doing the very thing that budgeting is for...

Rule Three: First Principles | Bend But Don't Break

September 09, 2022 06:00 - 24 minutes - 24.3 MB

Mark and Jesse ponder the philosophy behind Rule Three -- roll with the punches. At the end of the day, it's just flexibility! Jesse also takes issue with the concept of "overspending."   Mark Butler, Virtual CFO https://markbutler.com https://letsdothebooks.com   You Need a Budget https://www.youneedabudget.com

Rule Two: First Principles, Forward-Oriented Thinking, and Tending the Tomato Patch

September 02, 2022 06:00 - 31 minutes - 30.1 MB

Mark and Jesse continue their philosophical musings over the Four Rules by considering the essence or first principle of Rule Two -- Embrace Your True Expenses. Some people have taken YNAB's position to be "we don't forecast," but Rule Two is all about forecasting. The idea here is to forecast your expenses, while only allocating dollars you have right now to those expenses.   There's a great reason for this. The dollars you have right now are real; they exist in your bank account. The k...

Rule One: First Principles & Making Better Decisions Through Tradeoffs

August 27, 2022 06:00 - 24 minutes - 23.6 MB

Mark and Jesse revisit YNAB's Four Rules to explore whether there's a deeper, more universal concept underlying them. It's often been said that Rule One -- give every dollar a job -- is about aligning your money with your priorities. While that is true, there's a deeper truth. Rule One is really all about tradeoffs, or opportunity cost, in that when you give a dollar a job, it then ceases to do every other job which it could have done. The tradeoff reveals the priorities, or value set, of th...

Running Your Business on YNAB: Mark's Complete Onboarding Process

July 29, 2022 06:00 - 58 minutes - 54.7 MB

Thinking about taking the plunge and running your business on YNAB? Mark and Jesse covered the many benefits of doing so on the podcast in first episodes of Beginning Balance. Today, Mark goes deep into his onboarding process for new clients in his bookkeeping business, which uses YNAB for every client's financials.   As Mark details, if you get the onboarding process right, once you get to "maintenance" mode with your financials it's so smooth and fast to generate financials and know ex...

Employers, Employees, and Their Financial Stress

July 22, 2022 06:00 - 30 minutes - 29.9 MB

Data from annual PWC-led surveys, as well as YNAB's own surveys, make it clear that employees carry their financial stress into the workplace with them. In some cases, it simply results in less-happy employees; in other cases, more requests for paycheck advances and payday loans. Either way, it's a drag on workplace morale and relationships between employees, their employer, and their family at home (family relationship stress is often tied to money stress).   YNAB has developed a soluti...

When Is It Time to Retire? Deciding to Be Comfortable

July 15, 2022 06:00 - 16 minutes - 16.9 MB

Mark and Jesse ponder the question, "when should you retire?" While many sources float out the 4% Rule, or some variation of it, that states you can pull out four percent of the value of your retirement portfolio each year without running out of money. The debates about the validity of the rule in current market conditions, and the withdrawal rate, are endless, but as Mark and Jesse observe, the decision to retire is an emotional one. At the end of the day, life is uncertain, and a person ha...

Clear Thinking, Team Dynamics, and Clear Organization Direction

July 08, 2022 06:00 - 16 minutes - 16.7 MB

Mark and Jesse field a question from listener Jose, who asked what he could do to improve the communication between his team during meetings.   Revising Prose by Robert Lanham https://www.amazon.com/Revising-Prose-5th-Richard-Lanham/dp/0321441699/ref=sr_1_1?qid=1656859182&refinements=p_27%3ARichard+Lanham&s=books&sr=1-1&text=Richard+Lanham   The Five Dysfunctions of a Team: https://www.amazon.com/Five-Dysfunctions-Team-Leadership-Lencioni-ebook/dp/B006960LQW/ref=sr_1_1?keywords...

Mark and Jesse Start a Business: What Do They Pick?

July 01, 2022 06:00 - 19 minutes - 19.5 MB

Let's say you needed some money, and you wanted to start a business with minimal lead time and startup cost. What would you pick? Mark and Jesse discuss the scenario, and lay out a strong case for starting a service business.   Mark Butler, Virtual CFO https://markbutler.com https://letsdothebooks.com   You Need a Budget https://www.youneedabudget.com

Accounting Is Cooler Than You Think: Contribution Margin and Breakeven Analysis

June 24, 2022 06:00 - 31 minutes - 30.1 MB

Businesses are concerned with profitability, and rightly so. If the business can't turn a profit, it can't stay in business very long! Calculating bottom line profitability is a fairly straightforward operation, but what about calculating the relative profitability of individual product lines or services? This is where things get complicated, and interesting!   Every product or service costs something to make or provide. There are fixed costs, such as machinery, tooling, and computers, a...

Exceptional Process, Not People

June 17, 2022 06:00 - 22 minutes - 22 MB

Mark and Jesse discuss the "curse of the superstar employee," that one person in your business that you can't imagine living without. The employee that does every task better than everyone else (probably faster too), with enthusiasm. While these are great people to have on your team, they can become bottlenecks for growth -- especially when they take on too many tasks, and too much minutiae in the business. Of course, there's a major operational risk to allowing superstar employees to "own" ...

ARC: A Few Easy Steps to Prevent Fraud

June 10, 2022 06:00 - 21 minutes - 19.8 MB

Employee theft and fraud happens in the business world all the time, from theft of office supplies to slipping cash out of the register to massive multi-million dollar embezzlement schemes. Most of it happens, unfortunately, to small businesses, which often lack the sophsitication and manpower to prevent and detect fraud.   Jesse has a few easy to implement strategies for preventing most common fraud that could occur in your business. Controls, authorization, and review custody of assets...

A World Without "Email," Mark Actually Likes a Book

June 03, 2022 06:00 - 27 minutes - 25.5 MB

Can you imagine it? Mark and Jesse discuss Cal Newport's book A World Without Email, which urges workers, especially knowledge workers, to rethink their work in terms of process and systems. Good processes make us more efficient, but more importantly they allow us to engage in deeper work and be more creative as a result.   Good processes and systems don't just happen, however. Typically they are emergent, and it is so easy to fall into a mindset of "it's working, and I always do it this...

Q&A: Can You Run a Coffee Shop on YNAB

May 27, 2022 06:00 - 17 minutes - 15.9 MB

Mark and Jesse answer a question submitted by a listener wanting to know if he could run his coffee shop books in YNAB? Jesse has recommended in the past that businesses with inventory run YNAB in parallel with their normal bookkeeping software, but he and Mark agree that a coffee shop, although it has inventory, is a great candidate for YNAB.   Question for Mark or Jesse? Email the show at [email protected]   Mark Butler, Virtual CFO https://markbutler.com https://letsdothebooks...