In recent years, country rap often referred to as hick-hop, has grown from something of a musical sideshow to a regional force without any real assistance from the music industry itself. Without a doubt, one of the biggest stars at the center of this scene is Ryan Upchurch who built his following from the ground-up on social media by posting funny videos onto his YouTube account, parodying the stereotypes of young white men from the Deep South. In today's episode, we will tell you about his come-up.