EPISODE 103, Antony Adare, Natural Life, NSW, Australia

Antony Adare from Natural Life is our featured guest on episode 103 of the Bees with Ben podcast.

Almost 30 years ago the chance discovery of a native beehive in a Sydney backyard developed into a

daily source of fascination for Antony, who soon established a hobby hive for himself. Then in 1994,

a Japanese scientist published a paper extolling the anticarcinogenic properties of propolis, which

resulted in booming sales in Japan, where a small bottle of propolis could sell for up to $800. Having

used propolis to treat cuts, abrasions and sore throats in his own family, Antony knew that it

worked. He began to talk to people in the industry, and eventually launched his first two products, a

propolis and manuka honey spray and a propolis tincture; so in 1996 the Natural Life brand was

born. Antony managed to get those first two products onto shelves in Sydney airport, which proved

a masterstroke, as a single Japanese tourist would often purchase all the stock, meaning there was

little need for marketing!

Over time, new products were added including royal jelly capsules, propolis candy and toothpaste

and Australian manuka honey. Natural Life now sells to Singapore, Malaysia, the UAE, Vietnam and

Kuwait, as well as to Japan, China and Korea. There is also a solid customer base in the Middle East,

and prior to the onset of Covid, Natural Life’s products were in all duty free stores and Asian markets

around Australia. Australian Therapeutic Goods Administration (TGA) regulations are amongst the

toughest in the world, and Natural Life works continuously with manufacturers, suppliers and

regulators to ensure the products remain of premium quality and potent activity.

But it hasn’t all been plain sailing. Retail closures due to Covid resulted in a 40% drop in sales.

Antony recalls that the whole travel industry ‘evaporated’ meaning that he had to push the online

side of the business. And although the airports have reopened, we are yet to see a real influx of

Asian tourists, who traditionally drive sales. Furthermore, Antony says whereas propolis is big in

pharmacies across Europe, he is banging his head against a wall trying to get propolis products into

health food stores in this country. Consequently, he has taken it upon himself to educate Australians

about the benefits of propolis, in the hope of generating a significant domestic market. Antony says

he would love see propolis in more stores, as this would increase demand, which in turn would

provide extra income for beekeepers. Just before Covid struck, Natural Life released their ‘Wild Bee’

skin care range, which is 100% Australian produced, and combines royal jelly, propolis from native

stingless bees, Australian manuka honey and botanicals collected by Aboriginal communities in the

Northern Territory.

www.naturallife.com.au