028 - Were We Wrong About Brand Launches?

Beer Branding Trends

English - November 01, 2022 07:00 - 20 minutes - 19.2 MB - ★★★★★ - 14 ratings
Marketing Business Entrepreneurship beer branding brand architecture branding craft beer design hard seltzer package design rebrand spirits marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 027 - Q&A: Branding a Boot Strapped Brewery, Book Recommendations & How to Tell a Client Their Idea is Bad

Next Episode: 029 - Ontario Craft Brewers Conference AAR

Points of discussion:

1. The original question: "You guys have been a thought leader in craft beer branding and package design for a while now. What have you either gotten wrong or changed your opinion about over the years?"

2. On rebrand rollouts (why they're important)

3. Why full rollouts are so complicated, if not impossible, in 2022 (and likely beyond)

4. Supply chain woes

5. Drip campaigns are still a great idea

6. Staggered launches are the new normal

7. F*ck it, we'll do it live.

Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com

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