One of the reasons we like to talk so much about leadership is because we know that everyone is the leader of their own life. Regardless of the situation, you are responsible for the actions that you take, so we offer you the tools that can help you become your best, and lead your life by design, not by default.  


In today’s episode, we invited Matt to talk about his lifelong experience of being a leader. The lessons he’s learned through trial and error are evergreen and apply to every individual, whether it’s in business or in personal life. And especially now, when COVID is changing what, up until recently, we knew was normal, we need all the advice that we can get. We guarantee you that Matt’s golden nuggets will prove to be beneficial to you, your family, and your co-workers and teams.  


Matt Sweetwood is the current CEO of LUXnow – a luxury travel platform. Before his current role, he spent 29 years as the CEO of Unique Photo, where he’s made significant revenue improvements through his ability and courage to take action and through his amazing vision. He’s also the author of “Leader of the Pack” – the number one bestseller in the self-help category. The book tells the story of how he suddenly became a single father to five children, which ultimately made him a better person, leader, entrepreneur, and father.  


Listen to Episode 239 of Becoming Your Best, to learn how to successfully pivot in business, and how important it is to always think of ways in which you could reinvent your organization - tomorrow, even, if a crisis occurs.  


Questions I ask: 

What are some of the big things that you touch on the book? (04:54) What are the big changes you see happening in the marketplace, now, with everything moving online? (14:07)  What are one or two of your biggest lessons learned throughout your life? (21:30) 


In this episode, you will learn:  

What Matt’s book, “Leader of the Pack” is all about. (02:45) The number one condition to be able to lead other people. (03:46) The ultimate driving force in leadership. (06:03) The successful pivots Matt took while being the CEO of Unique Photo. (08:20)  The two types of pivots companies can make & How COVID has changed education, probably for good. (11:22) The biggest mistake people can do in business. (17:35) The actions Matt took at LUXnow when he realized that COVID might affect the normal way of doing business. (17:50) Matt’s advice when it comes to the relationships you have in your life. (22:40) 


Connect with Matt: 

Website LinkedIn Facebook Instagram Twitter LUXnow website Book - Leader of the Pack: How a Single Dad of Five Led His Kids, His Business, and Himself from Disaster to Success 


Becoming Your Best Resources: 

Becoming Your Best Website Becoming Your Best University Website Becoming Your Best Library Email: [email protected]   Book: Becoming Your Best: The 12 Principles of Highly Successful Leaders Book: Conquer Anxiety: How to Overcome Anxiety and Optimize Your Performance Facebook Group – Conquer Anxiety 

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