Shifting Horizons: Understanding the Rise of Virtual-First Health Plans with Matt Cook, CCO at Firefly Health

In this episode of the Becker’s Healthcare Podcast series, Brian Zimmerman, AVP of Client Content + Strategy, engages in a thought-provoking conversation with Matt Cook, Chief Commercial Officer at Firefly Health, exploring the dynamic landscape of healthcare through the lens of virtual-first health plans. Together, they delve into the fundamentals of virtual-first plans, the motivations behind their increasing adoption, and the multifaceted benefits they offer to both employers and members. Matt Cook shares insights on the growing traction of virtual-first plans in the marketplace and speculates on whether they might become the norm rather than the exception. The discussion also delves into the crucial aspects of affordability, benefit design, and reorienting healthcare consumers around primary care. As they wrap up, Matt offers valuable considerations for employers evaluating the integration of virtual-first health plans. Tune in for a comprehensive exploration of the future of healthcare in this rapidly evolving landscape.

This episode is sponsored by Firefly Health.