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We delve into the critical role of self-awareness in organizational culture, as illustrated by a global non-profit's culture audit. The findings underscored the importance of leaders confronting challenges head-on and embracing opportunities for growth and improvement. We explore how self-awareness unlocks trust within teams, fostering an environment where honesty, accountability, and creativity thrive. Insights from Carl Jung remind us of the power in making the unconscious conscious, steering organizational fate toward collaboration and productivity. Practical strategies for nurturing self-awareness are shared, emphasizing the value of understanding individual preferences, learning from past successes, and fostering open communication. Ultimately, the episode underscores how cultivating self-awareness among leaders can catalyze a positive cultural shift and enhance overall team performance.


Steven Morris, CEO of Matter Consulting is an ever-curious life-seeker, brand and culture building expert, advisor, author, and speaker

With over 27 years of entrepreneurial experience, he has served as a trusted advisor to over 3,000 business leaders and evolved more than 250 brands and cultures, including Google, Habitat for Humanity, Samsung, and Disney. 

His best-selling book, "The Beautiful Business," and his widely read Insights blog are a testament to his consulting expertise in creating unignorable, magnetic, and sustainable companies.

His diverse interests, including meditation, fine art painting, surfing, and beekeeping, infuse his work with creativity, soul, and a deep understanding of the human experience.

You can find more podcasts and join 30,000+ other brilliant and soulful readers of his weekly INSIGHTS blog at MatterCo.