TikTok is Not a Toy, with Songfluencer’s Nathan Pyle

In recent years, TikTok has exploded onto the social media scene, dominating the attention span of the youth set. TikTok’s users now spend more time each month watching content than YouTube users. Songs routinely surpass a billion video views and according to the company, 100 songs have racked up over 50 billion views on over 125 million creations. Five of these reached number one on Billboard’s Hot 100 Chart.

In this episode we are joined by Nathan Pyle from Nashville, Tennessee. Nathan is General Manager of Songfluencer, a music tech startup that uses data-driven technology to earn music success on TikTok. Nathan walks us through the TikTok phenomenon, its impact on the music ecosystem and how artists are using TikTok to amplify their audience.

Check out Songfluencer at songfluencer.com and get in touch with Nathan at [email protected]

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