How NFTs and Social Tokens Can Transform Music: Reinventing Music Economics with George Howard

WTF is an NFT and WTF does it have to do with music? What are social tokens? In this episode we speak to George Howard, Professor of Music Business Management at Berklee College of Music, and the founder of GHS, a strategic consulting firm. George is a columnist for Forbes, and has authored a book called “Everything In Its Right Place: How Blockchain Technology Will Lead To A More Transparent Music Industry.”

George is a passionate champion of the independent artist. He is critical of the negative impacts of centralized power in the music industry from labels to now streaming platforms. In this fascinating discussion, we sit down with George to discuss how decentralized technologies like NFTs and Social tokens might be the key to enabling artists to make it on their own in the creator economy.

George’s commencement speech from Berklee college is the stuff of legend and a must-watch.You can find it pinned to his twitter: @gah650. Check out TuneCore at: https://www.tunecore.com/.

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