Virtual artists have been around since the time of Alvin and the Chipmunks but have never really penetrated mainstream music. This could be about to change. Increasingly we’re seeing breakout hits from artists like Grimes’ War Nymph and Lil Miquela. And with the coming of the metaverse, virtual artists could have the platform they always needed to propel this niche into overdrive.


To help explain this trend, our guest today is Ian Simon who joins us from Los Angeles. Ian is a co-founder of Strangeloop Studios, a visual production company that has created music videos and concert visuals for artists like the Weeknd and Kendrick Lamar. Ian and his partner David Wexler also founded a new startup called Spirit Bomb. Spirit Bomb is a music label dedicated to virtual artists.


Learn about Spirit Bomb at spiritbomb.ai and follow Spirit Bomb on Instagram at: @spiritbomb.ai. Follow Ian on Instagram @_Blount and check out one the virtual artists we discuss in the episode @LV4Official on TikTok.


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