Mark Homer: The Evolution of Legal Marketing
BE THAT LAWYER
English - September 23, 2021 08:00 - 30 minutes - 28.4 MBMarketing Business Management attorney branding business development law firm lawyer legal marketing origination steve fretzin technology Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, Steve Fretzin and Mark Homer discuss:
How legal marketing has evolved. Seeing your law firm as a business. Multichannel marketing. When you should spend money on marketing.
Key Takeaways:
Understanding your brand, not just the logo, but who your clients are and how you approach the work, helps you to be more successful in marketing your firm. Talk about what you are doing to be more accessible to others. Everyone may be doing it, but if nobody is talking about it, customers won’t know. Google, including Google My Business,x` is a great referral partner if you are properly investing your time. Many lawyers think they have a lead problem, but it is actually a conversion problem. Get that dialed in before you spend money on marketing.
"Your law firm is a business. That's something that people are now realizing that they need to think about it from business strategy, business terms, not just in legal practice terms." — Mark Homer
Connect with Mark Homer:
Website: https://gngf.com/
YouTube: https://www.youtube.com/channel/UC8jMUZpf1YIvQ7MyHJEToHw
LinkedIn: https://www.linkedin.com/in/markhomer/ & https://www.linkedin.com/company/gngf/
Instagram: https://www.instagram.com/gngfound/?hl=en
Twitter: https://twitter.com/mark_homer & https://twitter.com/gngfound?lang=en
Facebook: https://www.facebook.com/GNGFound/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.