Kerry Barrett: Secrets to Being Camera Ready for Lawyers
BE THAT LAWYER
English - June 06, 2024 08:00 - 34 minutes - 31.2 MBMarketing Business Management attorney branding business development law firm lawyer legal marketing origination steve fretzin technology Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, Steve Fretzin and Kerry Barrett discuss:
Being on camera is a requirement - make it work for you.Public speaking and having a camera presence.Tips to do better with camera media content and presence.Performing and speaking to engage your audience.
Key Takeaways:
When speaking to a group, in person, or on camera, you do not want to fall into legal speak. You need to speak to who your audience (or client) is in a way that they understand.Look at the camera, not at your screen. It gives a connection with the audience that appears you’re looking directly at them.Your voice is what creates the connection. Make sure you use your voice to repeatedly bring the audience in.Preparation is key in your webinars. Know what your purpose is, know what your goal is, and keep your audience engaged from start to finish.
"You want to have a very specific agenda, you want to have very specific language, and you want to recognize that people tune out if you look like you don't have a specific purpose, or frankly, if you're boring." — Kerry Barrett
Join our interactive webinar, "Quality Over Quantity: Getting More Qualified Clients" on June 11th, and secure your spot today! Sign up now at lawmatics.com/webinars
Thank you to our Sponsors!
Lawmatics: https://www.lawmatics.com/bethatlawyer/
Get Staffed Up: https://getstaffedup.com/bethatlawyer/
Green Cardigan Marketing: https://greencardiganmarketing.com/
Episode References:
Goal Diggers Podcast with Jenna Kutcher: https://jennakutcherblog.com/goal-digger-podcast/
Connect with Kerry Barrett:
Website: https://www.kerrybarrett.com/
The Kerry Barrett Show Podcast: https://www.kerrybarrett.com/podcast/
YouTube: https://www.youtube.com/@IAmKerryBarrett
LinkedIn: https://linkedin.com/in/kerrybarrett/
Twitter: https://twitter.com/IamKerryBArrett
Facebook: https://www.facebook.com/IAmKerryBarrett
Instagram: https://www.instagram.com/iamkerrybarrett/
TikTok: https://www.tiktok.com/@iamkerrybarrett
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.