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Josh Schwadron: Standing Out as a Personal Injury Lawyer
BE THAT LAWYER
English - December 01, 2022 09:00 - 31 minutes - 29.2 MBMarketing Business Management attorney branding business development law firm lawyer legal marketing origination steve fretzin technology Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, Steve Fretzin and Josh Schwadron discuss:
Lawyers and advertising in the United States.How Mighty is changing the personal injury law world.Secrets of personal injury lawyers.Separating yourself from other law firms.
Key Takeaways:
Personal injury lawyers don’t compete on fees or on what they do, they compete on marketing and on who can scream the loudest and stand out.In personal injury, lawyers' incentives are misaligned with the incentives of their clients.It’s not about a race to the bottom, it’s about creating differentiated value to get more business.Be authentic in how you differentiate yourself. It’s not about the market tests, it’s about what you embody in your marketing, your service, and your culture.
"Most industries are crowded, everybody looks very similar. And if there is something unique about you, that superpower actually should be translated into a benefit to the customer.." — Josh Schwadron
Eventbrite Invitation:
https://www.eventbrite.com/e/be-that-lawyer-live-coaches-corner-tickets-473685655547
Episode References:
Book: The Upside of Stress by Kelly McGonigal
Connect with Josh Schwadron:
Website: https://www.mighty.com/
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/schwadron/
Twitter: https://twitter.com/joshuaschwadron
Thank you to our Sponsors!
Legalese Marketing: https://legaleasemarketing.com/
Moneypenny: https://www.moneypenny.com/us/
Practice Panther: https://www.practicepanther.com/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.