Chris Brencans: Optimizing SEO for Your Law Firm
BE THAT LAWYER
English - July 03, 2023 08:00 - 37 minutes - 34.1 MBMarketing Business Management attorney branding business development law firm lawyer legal marketing origination steve fretzin technology Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, Steve Fretzin and Chris Brencans discuss:
Getting backlinks to your website from other trusted websites.Taking advantage of the EAT - expertise, authority, trustworthiness.Scaling your local SEO efforts and tracking the traffic and leads.AI and legal marketing.
Key Takeaways:
It is hard to refer someone when there is no information. You need to understand and leverage information about yourself online.Fixing your website fundamentals will make a big difference to your online presence.Getting a lead does not mean it will automatically convert. There are steps that will need to be followed, and those steps should be systemized and understood.AI is changing how search results are generated for you at the moment. Bing is already using it, and Google is working on rolling it out.
"With the EAT - expertise, authority, trustworthiness - you want to index a lot more information about you as an individual, you as a persona, as a brand." — Chris Brencans
Thank you to our Sponsors!
Overture: https://overture.law/
Moneypenny: https://www.moneypenny.com/us/
Get Visible: https://www.getvisible.com/
Episode References:
Surfer SEO: https://surferseo.com/SEO Minion: https://seominion.com/Ahrefs: https://ahrefs.com/Lunch Hour Legal Marketing Podcast - https://legaltalknetwork.com/podcasts/lunch-hour-legal-marketing
About Chris Brencans: Kristaps started as a project manager at On The Map Marketing in 2015 and now runs the day-to-day operations as the company’s chief executive officer. In the last few years, he has overseen thousands of successful SEO campaigns for lawyers, contractors, E-commerce stores, and other businesses. He’s also a proud parent of three divas and takes a keen interest in running and calisthenics.
Connect with Chris Brencans:
Website: https://www.onthemap.com/
LinkedIn: https://www.linkedin.com/in/kbrencans/
Facebook: https://www.facebook.com/OnTheMapMarketing
Twitter: https://twitter.com/BrencansK
YouTube: https://www.youtube.com/@onthemapmarketing
TikTok: https://www.tiktok.com/@onthemapmarketing
Law Firms On The Map Podcast: https://www.youtube.com/playlist?list=PLW1k_9Xuyb2l6FSW1MzMOpMihX0f4FdCJ
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: [email protected]
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.