GPS Your Career: How The World Sees You: The Science of Fascination

For those of you who are familiar with my work, you know that I believe understanding your value is the foundation of authentic and effective self promotion. It’s important to take the time to figure out how you contribute to the success of the business and let people know.

My guest today,Sally Hogshead, believes the greatest value you can add is to become more of yourself.

And she has discovered a new way to measure how people perceive your communication; what makes you intensely valuable to others, so the world will see you at your best.

Sally rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, she won hundreds of awards for creativity, copywriting and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising awards.

Sally is the creator of The Fascination Advantage™: the world’s first personality test that measures what makes someone most engaging to others. The science of fascination is based on Hogshead’s decade of research with 250,000 initial participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

Her newest book, How the World Sees You: Discover Your Highest Value Through the Science of Fascination, applies the principles of fascination triggers to understanding personal brands. In this book, you will find out which personality traits are most valuable to others, so that the world will see them at their best and they will know exactly how to describe their highest value.