Be Insured

Ep. 102: "No Brainers" - Have a Hiring Process and Stick to It (part 2)

Do you have a defined process that helps you hire great employees? During this episode, Luke and his team talk about how to create an effective hiring process (and stick to it) - part 2/2

Ep. 101: "No Brainers" - Have a Hiring Process and Stick to It (part 1)

Do you have a defined process that helps you hire great employees? During this episode, Luke and his team talk about how to create an effective hiring process (and stick to it) - part 1/2

Ep. 100: "No Brainers" - How to Create Margin for Yourself and Your Business

Are you in a season of feeling overstretched and overwhelmed? During this episode, Luke and his team talk about how to intentionally create margin inside your business so you can be more fulfilled personally and professionally.

Ep. 99: Don't Mess with My Money 2.0

If there’s anything you shouldn’t be afraid to talk about inside your business, it’s money! While some people can feel like it’s awkward or disrespectful to discuss finances with their customers, money should NEVER be a weird conversation. During this episode, Luke and his team continue their conversation about how to be more transparent about money with your clients and team!

Ep. 98: How You Do ONE Thing is How You Do Everything

Have you ever been tempted to cut a corner inside your business versus doing it “the right way?” During this episode, Luke and his team talk about why you must be dedicated to doing things the right way 100% of the time and the “cutting corners” mindset winds up being toxic for your business and its customers.

Ep. 97: "No Brainers" - Track Your Never Happens

Nobody wants to make mistakes, but they happen. And when they do, do you intentionally identify them and make practical changes to ensure those same slip-ups don’t happen in the future? Luke calls this process, “Tracking Your Never Happens.” During this episode, Luke and his team talk about WHY tracking your “Never Happens” is critical to mitigating mishaps and strengthening your systems so you can work more efficiently and increase customer satisfaction.

Ep. 96: "No Brainers" - Planning for Change 2.0

Change is inevitable and if you’re not planning for it, you are inevitably falling behind. During this episode, Luke and his team continue their conversation about the importance of planning for change with a focus on HOW you can do this inside your business, and what lessons they’ve learned to make this more effective inside their own business.

Ep. 96: No Brainer - Plan for Change 2.0

Change is inevitable and if you’re not planning for it, you are inevitably falling behind. During this episode, Luke and his team continue their conversation about the importance of planning for change with a focus on HOW you can do this inside your business, and what lessons they’ve learned to make this more effective inside their own business.

Ep. 95: No Brainer - Set Realistic Timelines with Your Clients and Team

Setting realistic timelines with your staff and clients is crucial to avoiding future conflict by setting clear and attainable expectations. Yet, why is it so easy to find yourself over-promising and under delivering? During this episode, Luke and his team discuss how to talk to your team and clients about timelines so you make sure you fulfill your promises without setting your team up for failure.

Ep. 95: "No Brainers" - Set Realistic Timelines with Your Clients and Team

Setting realistic timelines with your staff and clients is crucial to avoiding future conflict by setting clear and attainable expectations. Yet, why is it so easy to find yourself over-promising and under delivering? During this episode, Luke and his team discuss how to talk to your team and clients about timelines so you make sure you fulfill your promises without setting your team up for failure.

Ep. 94: Planning for Change Should Be a No Brainer

Attracting and retaining quality talent is one of the biggest struggles many business owners face. But could more transparency be the key to keeping great employees? During this episode, Luke and his team continue their conversation about how to create a “sticky” work culture and discuss why being MORE transparent with your staff is the way to earn their respect and loyalty long-term.

Ep. 93: Why You Should NEVER Wonder What Coverage You Have (or Whether You Are Covered)

Have you ever questioned whether your insurance policy covers X? If you want to run a successful insurance agency (and a successful business) then your clients should never be in the dark about what product they're purchasing and what that product does/does not include. During this episode, Luke and his team discuss WHY it’s critical to be ultra clear about what your clients are purchasing especially in an ever-changing industry like insurance.

Ep. 92: Don’t Mess with My Money

If there’s anything you shouldn’t be afraid to talk about inside your business, it’s money. While some people can feel like it’s awkward or disrespectful to discuss finances with their customers, money should NEVER be a weird conversation. During this episode, Luke and his team discuss how to talk to your customers about price with confidence and build transparency around a topic that should never be taboo.

Ep. 91: How to Create a Sticky Culture (2.0)

Attracting and retaining quality talent is one of the biggest struggles many business owners face. But could more transparency be the key to keeping great employees? During this episode, Luke and his team continue their conversation about how to create a “sticky” work culture and discuss why being MORE transparent with your staff is the way to earn their respect and loyalty long-term.

Ep. 90: "No Brainers" - Your Process Should Be So Simple Anyone Can Understand It

Have you struggled to explain your process to a potential client? If so, then that’s a red flag! In order to have a successful business, then having a simple easy-to-understand process should be a no brainer. During this episode, Luke and his team discuss why you need a user-friendly customer process.

Ep. 89: "No Brainers" - How to Create a Sticky Culture

Have you struggled to explain your process to a potential client? If so, then that’s a red flag! In order to have a successful business, then having a simple easy-to-understand process should be a no brainer. During this episode, Luke and his team discuss why you need a user-friendly customer process.

Ep. 88: Why Clients Should NEVER Wonder Where They're at in the Process

One of the biggest communication mistakes we see service-based business make is failing to keep their customer informed about where they are in the process. This creates confusion, miscommunicated expectations, and ultimately can harm the trust you need for a successful relationship. During this episode, Luke and his team discuss WHY it’s critical to keep your customer consistently in the loop, and how to input processes to ensure this kind of mistake NEVER happens within your business.

Ep. 87: Exploring the Concept of "Never Happens"

When it comes to serving your customers well, there are certain things that should just be “No Brainers,” and others that should “Never Happen.” During this episode, Luke and his team continue their conversation about “No Brainers and Never Happens” and discuss the idea of “Never Happens” from a high-level. More so, listeners will come to understand why this is the biggest key to maximize capital, efficiency, and customer satisfaction.

Ep. 86: Breaking Down the 3 Types of Insurance Agents

There are three types of insurance agents—the sheep, the wolves, and the sheep dogs. But which type do YOU need to be in order to be successful? In this episode, Luke and his team describe each type, the pros and cons attached to them, and talk about why successful agents align themselves with one specific category (and so should you).

Ep. 85: Understanding the Complexities of the Insurance Industry (And Why it's an Unsolvable Puzzle)

The insurance industry can turn many professionals off due to its constant change and complexities. Truthfully, it’s sort of an unsolvable puzzle (which often frustrates those who continually try to “solve” it). In this episode, Luke and his team discuss what factors contribute to the industry's growing complexity and why agents should be focused less on “solving the puzzle” and MORE on education and competency in order to best serve their clients.

Ep. 84: Fulfilling These Promises to Your Customers Should Be a "No Brainer"

There are certain promises you make to your customer that shouldn’t be negotiable. Instead, they should just happen. For example, if you order a cheese burger...it should come with cheese, right!? Unfortunately, there are times where businesses fail to fulfill these promises and it ends up hurting them in the end. In this episode, Luke and his team discuss what promises within your agency should be a “No Brainer” and why your fulfillment to these promises is the best way to maximize capital,...

Ep. 83: How to Eliminate "No Brainer" Mistakes and Ensure They Never Happen Again

There are certain promises you make to your customer that shouldn’t be negotiable. Instead, they should just happen. For example, if you order a cheese burger...it should come with cheese, right!? Unfortunately, there are times where businesses fail to fulfill these promises and it ends up hurting them in the end. In this episode, Luke and his team discuss what promises within your agency should be a “no brainer” and why your fulfillment to these promises is the best way to maximize capital,...

Ep. 83: How to Eliminate No Brainer Mistakes and Ensure They Never Happen Again

There are certain promises you make to your customer that shouldn’t be negotiable. Instead, they should just happen. For example, if you order a cheese burger...it should come with cheese, right!? Unfortunately, there are times where businesses fail to fulfill these promises and it ends up hurting them in the end. In this episode, Luke and his team discuss what promises within your agency should be a “no brainer” and why your fulfillment to these promises is the best way to maximize capital,...

Ep. 82: How to Prioritize Your Health as a Business Owner So You Feel and Perform at Your Best

After two-years and investing $5,000 into nutrition coaching, Luke has been on a journey to reclaim his health which has helped him shed 35 lbs and feel better than he’s ever felt. During this episode, Luke and fellow gym owner/fitness expert Dam Romigh talk about how to prioritize your health as a small business owner, including the secrets to success that no one talks about.

Ep. 81: How to Balance the Tension Between Innovation and Stability (part 2) Striking a Balance

A visionary’s natural tendency is to dream and innovate. However, knowing when (and when not) to innovate is important—especially when you’re in unprecedented times. In fact, what if the best thing you could offer your customers right now was stability? During part 1 of this conversation, Luke and guest Dan Romigh talk about knowing the difference between seasons for innovation and seasons for stability. In this episode, they’ll focus more on striking the perfect balance between the two.

Ep. 80: How to Balance the Tension Between Innovation and Stability (part 1) - Knowing the Difference

A visionary’s natural tendency is to dream and innovate. However, knowing when (and when not) to innovate is important—especially when you’re in unprecedented times. In fact, what if the best thing you could offer your customers right now was stability? During this episode, Luke and guest Dan Romigh discuss balancing the tension between innovation and stability, including how to tell when you should be pursuing one over the other.

Ep. 79: How COVID Has Impacted the Restaurant Industry (part 2) - Where Do We Go From Here?

The pandemic and its subsequent mandates has had a massive effect on the small business climate. Unfortunately, one of the greatest sufferers in this category are the locally owned restaurants many of us know and love. In part one of this raw conversation, we heard from three local restaurant owners about how COVID-19 and government shutdowns have impacted their business. During this episode, we’ll focus on the key question... where do we go from here?

Ep. 78: How COVID Has Impacted The Restaurant Industry (part 1)

The pandemic and its subsequent mandates has had a massive effect on the small business climate. Unfortunately, one of the greatest sufferers in this category are the locally owned restaurants many of us know and love. During this episode, Luke sits down with three restaurant owners to have a candid conversation about how COVID-19 and government shutdowns have impacted their business, and what needs to happen to ensure we don’t lose what makes each of our towns special.

Ep. 77: The Unexpected Holiday Gift Your Loved Ones Need

It’s easy to get swept up in the holiday buzz, but what if the best gift you could give your loved ones is peace of mind and a secure future? During this episode, Luke and Eric discuss how life insurance (whether term or whole life) is one of the BEST ways to care for your family. Subscribe for more “Be Insured” episodes and highlights: https://bit.ly/BeInsuredOnYouTube

Ep. 76: How to Tell Really Good Stories

When writer, producer, and award winning filmmaker Shane Hagedorn approached Luke about being an insurance sponsor for one of his productions, Luke said yes without hesitation! During this episode, Luke and Shane talk about his new movie and how to tell stories that pull people in. Subscribe for more “Be Insured” episodes and highlights: https://bit.ly/BeInsuredOnYouTube

Ep. 75: Learning Life Lessons from Fart Jokes

You might not think bathroom humor could be philosophical, but this guest would argue otherwise! During this episode, Luke chats with John Mashni who is a writer, attorney, entrepreneur, and now author of a brand new children’s book called “CinderToot.” Together, they discuss what motivated John to write this twist on a classic fairytale and some of the great life lessons us adults can learn from it. Subscribe for more “Be Insured” episodes and highlights: https://bit.ly/BeInsuredOnYouTube

Ep. 74: How to Excite Your Team Around Your Vision

The mark of a good leader is someone who can articulate their vision and get others excited about it. But that can be hard to do when people are resistant to change. During this episode, Luke chats with Dave Williams about how to effectively unify your team around your vision so you can accelerate your progress and reach bigger goals. Subscribe for more “Be Insured” episodes and highlights: bit.ly/BeInsuredOnYouTube

Ep. 73: 3 Lessons Learned From The BEST Finance Book I’ve Ever Read

Robert Kiyosaki’s “Rich Dad Poor Dad” is one of those books that rocks your world and changes your fundamental views about money and life. During this episode, Luke shares 3 big lessons he took away from this book and how it shifted the way he views personal financing.

Ep. 72: Customer Service is Dead

Every good business wants to serve their customers well, but what if “great customer service” shouldn’t be the mark we’re striving for? During this episode, Luke and Alick discuss why their team has shifted their focus away from “customer service” more on “customer fulfillment;” and how they’ve been able to deepen their client relationships even more by doing so.

Ep. 71: How to Uncover (and Address) Operational Inefficiencies

Are your current processes running as efficiently as they should be? And if not, what should you do to fix them? During this episode, Luke and his new Director of Operations, Alick discuss how to spot inefficiencies in your operations and what steps you should take to implement the right solutions.

Ep. 70: Should We Help Our Kids Save for College?

Is it wise to set aside money for your child’s future or does that prevent them from taking true ownership in your investment? During this episode, Luke and Alick weigh in on this moral dilemma and share practical advice on how to best plan for and support your child’s future success.

Ep. 69: How to Create a Brand that Attracts

Your brand is an incredibly powerful tool, but are you utilizing it to its fullest potential? During this episode, Luke and Eric sit down with brand designer Marika Beroukas to talk about why having a thoughtfully designed brand is the key to attracting more customers and unlocking opportunities for your business.

Ep. 69: How to Create a Brand that Attracts More Opportunities

Your brand is an incredibly powerful tool, but are you utilizing it to its fullest potential? During this episode, Luke and Eric sit down with brand designer Marika Beroukas to talk about why having a thoughtfully designed brand is the key to attracting more customers and unlocking opportunities for your business.

Ep. 68: The Power of Non Monetary Compensation

A lot of business owners believe that the secret to keeping great employees is to pay them more money. And while that’s true to a degree, what happens when more money isn’t enough to keep someone around or motivated to work hard? In this episode, Luke and Eric speak with Grant Botma who is the author of “The Problem isn’t Their Paycheck.” Together, they uncover what your employees truly want from their workplaces. Hint? It doesn’t have much to do with money.

Ep. 68: The Power of Non Monetary

A lot of business owners believe that the secret to keeping great employees is to pay them more money. And while that’s true to a degree, what happens when more money isn’t enough to keep someone around or motivated to work hard? In this episode, Luke and Eric speak with Grant Botma who is the author of “The Problem isn’t Their Paycheck.” Together, they uncover what your employees truly want from their workplaces. Hint? It doesn’t have much to do with money.

Ep. 67: How to Create a Fool-proof Hiring

One of the BIGGEST struggles businesses face is hiring the right person for the job. In this episode, Luke and Eric sit down with expert recruiter, Wes Wright of 10 Talents Co, to talk about the biggest mistakes companies make when hiring employees and how to ensure your next hire is the perfect fit for your business.

Ep. 67: How to Create a Fool-proof Hiring Process

One of the BIGGEST struggles businesses face is hiring the right person for the job. In this episode, Luke and Eric sit down with expert recruiter, Wes Wright of 10 Talents Co, to talk about the biggest mistakes companies make when hiring employees and how to ensure your next hire is the perfect fit for your business.

Ep. 66: Systems That Work Always Accomplish These Two Things

A lot of business owners *think* they have a system in place, when in fact, it’s not much of a system at all. For your systems to work, they need to accomplish two things: making your customer experience better and freeing up your time. During this episode, Luke and Eric discuss why these two things matter and how to create workflows that accomplish them.

Ep. 65: How to Achieve Sane Productivity

Ep. 64: A Day in My Life

So much of success is rooted in routine (with a little wiggle room for life to happen too). During this episode, Luke and Eric walk listeners through a day in their lives and offer advice on what they do to set themselves up for professional and personal success.

Ep. 63: Remote Working Changed Everything About Cybersecurity: Are You Protected?

As companies shift to remote working due to the pandemic, everything they knew about cyber security protection has changed. During this episode, Luke and Eric chat with IT and cybersecurity expert Mike Maddox of ASK about how to pivot your cybersecurity measures so that you don’t become victimized by cyber criminals.

Ep. 62: Applying The 80-20 Rule to Client

Most business owners spend 80% of their time trying to please 20% of their client base that isn't their perfect patron. During this episode we sit down with CEO Mike Maddox of ASK to discuss why it's so important to select clients that align with your core values, how to better qualify the leads coming through your door, and why getting crystal clear on WHO your ideal client is will help explode your company growth in the end.

Ep. 61: Answering Common Questions About Michigan's Auto Reform

As Michigan roles out its new Auto Reform, I’m sure you have a lot of questions. During this episode, Luke and Eric offer some much needed clarity on what you can expect to change, how it may affect your rates, and what conversations you should be having with your agent right now.

Ep. 60: Why You're Not Landing the Sale

Could these common mistakes be the reason you’re not closing the deal with clients? During this episode, Luke and his guests share faulty tactics commonly used by insurance agents to sell to clients, why they don’t work, and what the real keys are to landing the sale.

Ep. 59: How to Scale Your Insurance Agency (part 2)

Continuing their conversation on how to scale your insurance agency, Luke and his guests talk about his experience scaling The Mardigian Agency and what tools/systems you need to implement to be successful. Joining in for this conversation is scaling coach Richard Shaull with Unleashed Academy.