This week Michael Hastings speaks to Arlo Brady, CEO of freuds & Chairman of the Blue Marine Foundation. He speaks about his time growing up in a small, rural village in Norfolk and the impact watching Live Aid as a young boy had on him and his motivations. Arlo goes on to talk about his upbringing, degree, time at Cambridge and how this influenced much of the environmental work he does today. We also learn about his career and the path he took to becoming the CEO of freuds, including his time working on the launch of the film Blood Diamond, where he also goes on to discuss the systemic issues that need to be addressed in order to increase diversity within the world of PR and marketing.


This podcast is produced by 4DC - The Podcast Strategists.


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