How to Spend Ad $$ with Danielle Butterfield of Priorities USA

Battleground with Amanda Litman and Faiz Shakir

English - July 15, 2021 07:00 - 39 minutes - 90 MB - ★★★★★ - 3K ratings
Government News Politics Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Anti-CRT is the New Tea Party with Tyler Kingkade

Next Episode: Why ‘No Climate, No Deal’ Makes Sense with Jamal Raad

Campaigns spent $8.5 BILLION on political advertising in the 2020 election cycle. That may seem astonishing, excessive, or even absurd, but if you want to know how campaigns win (and lose), you need to understand ad dollars. Danielle Butterfield is the executive director of Priorities USA – the largest Democratic super PAC. Before Priorities she ran digital advertising campaigns for Hillary Clinton and Barack Obama in 2016 and 2012.

Amanda and Faiz talk with Danielle about the challenge of convincing Democrats to fully fund digital advertising campaigns (as opposed to TV); why Donald Trump does so well online; and why new privacy changes will make it difficult to target voters.

Hosted on Acast. See acast.com/privacy for more information.