Retail: The Toughest Customers in the World

No group of clients are more whimsical, less loyal, more assaulted by and defensive against sales pitches, less definable, and just plain more unpredictable than Mr. and Ms. John Q. Public when they walk into a retail store. On the other hand, those few who can meet the public's elusive needs, and can craft wrap up the package just right are garnering boundless profits. Host Bart Jackson invites guest John Holub, President of the New Jersey Retail Merchants Association, to tell just what it takes to craft an effective retail enterprise.