Barbells, Beers, & Benjamins
44 episodes - English - Latest episode: about 2 years ago - ★★★★★ - 2 ratingsBarbells, Beers, and Benjamins is an entrepreneurial lifestyle podcast hosted by Mike and Madison Allen and published every Wednesday. Mike is a serial entrepreneur, business coach, and marketing subject matter expert. Madison is a small business owner with a deep background in human behavior and psychology. Together, the married pair address the biggest challenges and sticking points that come with entrepreneurship and give practical tips for loving your life outside of your business. So grab a beer, get comfy, and tune into this laidback business podcast. Visit Our Website: https://barbellsbeersandbenjamins.com/
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Episodes
What Is An Entrepreneur With Waleed Cope
April 06, 2022 18:00 - 13 minutes - 9.56 MBIn this episode we unpack some of the behind-the-scenes content from our last episode with Waleed Cope. We were fascinated by some of Waleed's philosophies and insights surrounding entrepreneurship and thought you'd find them as valuable as we did. Learn More About Waleed Here: Waleed’s Website Waleed’s Linkedin Waleed on Instagram Commerce & Chill (Waleed’s Podcast) The Soap Box (Waleed’s Business) Support the show
Waleed Cope - Overcoming Uncertainty: How To Handle Black Swan Events
March 23, 2022 16:00 - 40 minutes - 27.7 MBIn today's uncertain world, it's more important than ever to be prepared for the unexpected. For entrepreneurs, this could mean anything from a natural disaster to a major market crash. No one can predict exactly when or how these events will happen, but by preparing for them you can minimize the impact they have on your business. Waleed Cope is an experienced entrepreneur, investor, and small business advisor. In this episode, he shares his insights on how to stay resilient during ti...
How To Build A Business In Under 30 Days For Less Than $1000
March 09, 2022 22:00 - 37 minutes - 25.8 MBIt's no secret that starting a business takes a lot of time and money. But what if we told you that you could build a business in under 30 days for less than $1000? By following these simple steps and advice, you'll be on your way to launching your next business in no time! BEERS FROM THIS EPISODE Mike: Left Hand Brewing St Vrain Tripel Madison: Colorado Native Amber Ale TODAY ON BARBELLS, BEERS, & BENJAMINS: We unpack… How to start a business in under 30 days Ideas for prioritizi...
Quick Update!
March 03, 2022 00:00 - 1 minute - 865 KBSupport the show (https://www.buymeacoffee.com/barbellspodcast)
Instagram For Business: Direct Message Mistakes
February 23, 2022 21:00 - 25 minutes - 17.7 MBAs an entrepreneur, you're always looking for creative and powerful ways to market your business and get in front of new potential prospects. Instagram can be a great way to build an audience and foster brand loyalty. But if you're making this Instagram direct message mistake, you might be making prospects run in the other direction. We unpack how to avoid it in this week's episode! BEERS FROM THIS EPISODE Mike: Voodoo Ranger Juicy Haze IPA Madison: Lazy Magnolia Southern Pecan TO...
💸 Profit First: Does Your Business Need A Money Management System?
February 16, 2022 07:00 - 27 minutes - 19 MB➔ Are you one of those entrepreneurs who feels like you're swimming in a constant state of financial uncertainty? Do you feel like you could be doing more with your money if only you had a better system for managing it? Are you tired of feeling like your business is at the mercy of your finances? If so, then do we have the episode for you! In today's episode, we discuss the benefits & considerations of implementing the popular money management system Profit Frist into your business. ...
Why You're Afraid To Start Your Business - And How To Get Over It
February 09, 2022 07:00 - 25 minutes - 17.5 MB➔ Are you an entrepreneur with a side-hustle? A brilliant idea for a business, but you're afraid to take the plunge? You're not alone. We all have fears. Heights, spiders, public speaking - the list goes on. But some fears are more common than others, and one of the most common fears is fear of failure. Particularly when it comes to starting your own business. So why are we so scared to take the leap? And more importantly, how can we get over it? In this episode, we'll explore thos...
Can't Call In Sick? How To Overcome Illness As An Entrepreneur
February 02, 2022 07:00 - 22 minutes - 15.4 MBIf you're like us, you sometimes struggle to take a day off from work, even when you're feeling really sick. That's because as an entrepreneur, your business is always on your mind, and it can be tough to mentally step away from it. But no matter how dedicated you are to your business, there's no benefit to drowning yourself in work when you're ill. So what can you do when illness strikes and prevent it from taking over your life? That's exactly what we unpack in this episode. BEERS ...
Save Hours Every Week By Organizing & Automating Your Life
January 26, 2022 07:00 - 33 minutes - 23.1 MBNo matter how much you love your work, there's no denying that being an entrepreneur can be pretty darn exhausting. You're constantly juggling a million things at once, and it feels like there's never enough time in the day to get everything done. Fortunately, there are a few simple tricks you can use to automate and organize your life, which will save you hours every week. In this episode, we will show you how. BEERS FROM THIS EPISODE Mike: Left Hand Brewing’s St. Vrain Tripel Madi...
Costly Business Mistakes We've Made As Entrepreneurs
January 18, 2022 19:00 - 26 minutes - 17.9 MBEntrepreneurs tend to avoid setbacks and missteps at all costs. This time you get to learn from our personal business mistakes! In this episode, we: Each share two of our most costly business mistakes. Highlight what we changed (or would do differently next time). Unpack lessons learned and valuable insights so you don’t make the same mistakes. Plus much more! Like what you heard? Connect with us on Apple, Spotify, or wherever you get your podcasts, and leave us a review! Or ...
How To Find The Perfect Mentor For Your Ambitions
January 12, 2022 22:00 - 28 minutes - 39.8 MBHave you ever considered a mentor? Where do you start? What do you look for? Why do you get on? We answer all this and more this week. In this episode, we unpack: Where mentors can fit into your business and personal ambitions. What criteria you may or may not want to consider before approaching a mentor. How to make the most of mentorship. Plus much more! Like what you heard? Connect with us on Apple, Spotify, or wherever you get your podcasts, and leave us a review! Or visi...
The Entrepreneurs Guide To Rest: When To Step Away From Your Business
January 06, 2022 15:00 - 27 minutes - 37.4 MBDo you struggle with stepping away from your business? Do you feel stuck, overwhelmed, or unsure of what you’re doing? Conventional wisdom in entrepreneurial circles will glorify the 100 hour work week but is that actually the life you want? In this episode, we unpack: The warning signs that it might be time for you to a break. What to do when you recognize those signs. How to move forward while considering your unique situation. Plus much more! Like what you heard? Connect with...
Affordable Help: How To Hire A Virtual Assistant
December 29, 2021 15:00 - 29 minutes - 40.5 MBAn ongoing challenge for many entrepreneurs is getting low-ROI tasks from their plate. You’re a busy business owner with a million things to do yet you find yourself posting to social media, doing data entry, and keeping files organized. Many entrepreneurs turn to a virtual assistant to help them solve this problem. In this episode, we unpack: The very first thing you should do before hiring a VA. Mike’s tried and tested process for successful outsourcing. Where to find virtual a...
Modern Marketing Ethics: Should You Evaluate Your Approach To Attracting Clients?
December 22, 2021 07:00 - 27 minutes - 38.4 MBEthics can be a dirty word in marketing. This week we are talking about some common ethical marketing problems. In this episode, we unpack: Common marketing practices that are met with ethical criticism and why we think there’s context missing from this debate. Our thoughts on marketing ethics applied to modern entrepreneurship. Tips and tricks to making decisions in your business that you can be proud of (regardless of what someone else thinks). Plus much more! Like what you h...
Beat Burnout: Where Does Self Care Fit Into Your Life As An Entrepreneur?
December 16, 2021 00:00 - 23 minutes - 32.9 MBSelf-care has very recently become a hot topic in entrepreneurship. There seems to be two camps, the 100-hour workweek, and the four-hour workweek. In this episode, we unpack: Why the traditional method of getting a few hobbies or having a glass of wine doesn’t work. What you can do to start making those methods work. Our personal approaches to implementing self-care while running our businesses. Plus much more! Like what you heard? Connect with us on Apple, Spotify, or whereve...
Business Lessons: What You Can Learn From The Story of Quiznos
December 08, 2021 23:00 - 21 minutes - 29.2 MBYou always learn from mistakes but they don’t always have to be your mistakes. This week we sit down to chat about the story of Quiznos Subs. Quiznos was once a thriving franchise with rapid growth. But over the course of one decade, they’re almost impossible to find. In this episode, we cover the rise and fall of Quiznos (and what you can learn from it as a small business owner). Plus much more! Resources: A Brief History of Quiznos’ Collapse Like what you heard? Connect with...
Business Book Review: Traction by Gino Wickman
December 01, 2021 07:00 - 24 minutes - 34.1 MBEntrepreneurs tend to be big readers. But how do you know you’re not wasting your time? This week, we review Traction by Gino Wickman. In this episode, we unpack: What you can learn from Traction’s marketing message. The fundamentals of EOS for small businesses. Who this book is a good (and maybe not so good) fit for. Plus much more! If you’re a ferocious reader looking to better invest your precious reading time, we will help you understand if Traction should make it onto you...
Reach Soaring Profits With This Holiday Promotion Process
November 24, 2021 18:00 - 20 minutes - 28.3 MBReady to make some sales this holiday season? We see so much confusion with this topic! This week, we are going to give your clarity on building profitable promotions. In this episode, we help you: Use Mike’s step-by-step framework for building winning promotions. Identify the difference between a promotion, offer, and product so you know how to use the right tools for the job. Understand the two types of promotions you’ll want to consider for the holiday season. Plus much more! ...
Catapult Your Performance With The Perfect Daily Routine
November 17, 2021 07:00 - 25 minutes - 34.5 MBAligning your daily efforts with your long-term ambitions can be a tricky process. You might just need the perfect daily routine! In this episode, we cover: How to go about building a routine that fits your entrepreneurial lifestyle. The two “needs” you have to balance to build the perfect routine. Our secrets for prioritizing projects and other unexpected activities. Plus much more! This episode is all about optimizing efficiency and performance (if that’s your thing). Resourc...
Lifestyle vs Business: Are You Building The Life You Want?
November 10, 2021 17:00 - 28 minutes - 39.3 MBIs your business serving you? Or are you spending all your time serving your business? In this episode, we cover: The three primary reasons people start businesses. How to identify if your business is serving you (instead of you serving it). Ways to align your desired outcomes with your daily operations. Plus much more! If you’re looking for a reset on your life-business fit, then this is the perfect episode for you! Resources: Episode 10 - Do You Own A Business Or A Job? Li...
Announcement: The Future of Barbells, Beers, & Benjamins
November 02, 2021 20:00 - 5 minutes - 7.18 MBQuick update on what you can expect from us going forward! Support the show (https://www.buymeacoffee.com/barbellspodcast)
Management Mistakes: How To Avoid Mismanaging Common Business Issues
October 13, 2021 06:00 - 30 minutes - 41.5 MBIn every business you run into problems. The good news is that you often run into the same problems over and over again. This means there’s some benefit to becoming a pro at solving some of the most common recurring issues in your business. In this episode, we cover: What to do when you feel like an employee is unreliable. How to handle clients that cross the line. Overcoming micro-managing your admin. Plus much more! If you want to have the upper hand in dealing with these t...
How To Write Facebook Ad Copy Like A Pro
October 06, 2021 06:00 - 26 minutes - 36 MBSo you started running Facebook ads but can’t seem to figure out how to craft captivating copy that compels your prospects to take action… It’s a common issue that will feel familiar to most fit pros. But it doesn’t have to. In this episode, we unpack: The anatomy of Facebook advertising copy so you have a plan of attack for writing your ad copy. Several different angles you can use for positioning your ads (including lead-in sentence examples). How to take this information and st...
3 Types of Clients That Can Help Skyrocket Your Business
September 22, 2021 06:00 - 16 minutes - 22.7 MBNot all clients are equal! Some clients can have a major impact on your business’s growth goals. In this episode, we unpack: 3 Types of clients and how to leverage them to grow your business The power of segmentation beyond marketing How to spot new growth opportunities in clients Plus much more! If you want to leverage every possible angle in your business to grow, then this episode is for you! Like what you heard? Connect with us on Apple, Spotify, or wherever you get your po...
Powerful Social Proof That Leads To Big Profits
September 15, 2021 06:00 - 31 minutes - 43 MBSocial proof just might be the most powerful asset your marketing has… But do you have it? Do you know how to get it? We answer both these questions and more this week! In this episode, we unpack: 10 different types of social proof you should be using Exactly how to ask for testimonials, case studies, and client success stories How to use social proof in your marketing efforts And much, much more! If you want to immediately amplify the quality of your marketing, then this episode i...
Leadership Lessons: How To Be The Leader Your Team Needs
September 08, 2021 06:00 - 33 minutes - 45.6 MBLeadership is a fun and exciting topic. But being the leader of your business doesn’t come without its own set of challenges. This episode examines the fundamental characteristics of strong leadership. In this episode, we chat about: Key traits that we believe make powerful leaders The difference between “managing” and “leading” How you can use leadership to empower your team And much, much more! If you want a shortcut to better leadership, then this episode is for you! Resourc...
Marketing Calendar 101: How To Set Yourself Up For Success
September 01, 2021 06:00 - 34 minutes - 47.6 MBWant helping building the perfect marketing calendar? We’ve met a lot of business owners that have tried to use a marketing calendar, but most of them have fallen off. It doesn’t have to be difficult, and we’re going to make sure it’s not. In this episode, we cover: What a marketing calendar is and why you need one. How to build your marketing calendar from scratch (and in perfect order). Tips and tricks that will make life easier for you and your marketing team. Plus tons more! ...
Irresistible Offers: The Key To Selling More Prospects, More Often
August 25, 2021 06:00 - 41 minutes - 56.8 MBWant to make more sales? The number one determining factor of you closing more sales is how strong your offer is. In this episode, we cover: The 5 pillars of constructing linchpin offers that sell themselves. What steps to take if you’re struggling to make sales. Why learning how to build strong offers is critical to your gym's success. Plus so much more! If you simply want to make more sales, then this episode is for you! Resources Mentioned In This Episode Episode 1: Sales S...
How To Build A Lead Converting & Client Nurturing Newsletter
August 18, 2021 06:00 - 21 minutes - 29.1 MBWhat’s a newsletter? Do you need one? We answer this and more in this week’s episode. In this episode, we unpack: How to build a valuable newsletter (from scratch) to generate leads and nurture clients. What you should expect from your newsletter. How to make your newsletter work with your other email marketing efforts. Plus tons more! If you’re trying to figure out where to get started with building a valuable newsletter, look no further. This episode has you covered! Resource...
Authority Marketing: How To Use Public Speaking To Get Leads
August 11, 2021 06:00 - 42 minutes - 58.6 MBPublic speaking can be a rewarding marketing channel. When done correctly, you can build authority, generate leads, and even close sales! That’s exactly what we help you do in this week’s episode. In this episode, we cover: How to dial in and nail your pitch presentation. Different ways to orchestrate and stimulate engagement from the audience. The two keys to maximizing your authority. Plus tons more! If you’re looking to use public speaking as a lead generation or positionin...
25 Tips To Get More Clients, Make More Money, and Win More Often
August 04, 2021 06:00 - 44 minutes - 61.2 MBSo you want to grow your gym? We hear this from gym owners all the time! However, there’s a lot of confusion on how to get there. In this episode, we unpack: The 3 pillars of revenue and how to plan for successful growth. Why you should think about growing your gym “horizontally”. 25 tips, tactics, and strategies to help you reach your growth goals. Plus tons more! If you’ve been searching for concrete & actionable steps you can take to improve your revenue position, then this ...
What Behavior Change Science Can Teach You About Growing Your Gym
July 28, 2021 06:00 - 39 minutes - 53.8 MB“Behavior change science” is becoming a sexy term in fitness business circles. However, it often gets confused with similar scientific concepts or misunderstood altogether. In this episode, we unpack: What behavior change science IS and what it’s not. How it’s different from motivational interviewing and coaching science. Simple and practical ways to start using it in your operations, sales, marketing, and leadership. Plus tons more! If you want to make behavior change science a ...
Answered: The Smart Way To Hire Better Team Members
July 21, 2021 06:00 - 48 minutes - 66.1 MBAre you ready to hire your next team member? Maybe you need a new trainer, a new admin, or a hybrid of both. No matter what your hiring needs, you can follow this 6-step process to help close your next hire. In this episode, we discuss: How to find the right team member for your needs. How to hire one person that can fill multiple positions. Why the best hiring strategy is similar to a good marketing strategy. And so much more! If you want a bulletproof hiring strategy, then th...
Profitable Partnerships: How To Capitalize On Unique Growth Opportunities
July 14, 2021 06:00 - 38 minutes - 53.6 MBPartnerships can be an incredibly profitable marketing strategy. But when we hear gym owners talk about partnerships, we often hear them say things like... "I send them leads but they don't send me anything" or "My partners aren't responsive", etc. In this episode, we explain... Why partnerships should be part of your growth strategy. How you can create a partnership strategy that's basically fail-proof. What makes a perfect partnership. Plus much, much more! If you're lookin...
Do You Own A Business Or A Job?
July 07, 2021 06:00 - 44 minutes - 60.8 MBSuccess looks a little different for everyone. . . Chances are you've heard phrases like "working ON your business, not in it" or have encountered resources like the "Cashflow Quadrant". In this episode, we dig into... The difference between owning a business and owning a job. Why we think the industry got this one wrong. How to align your efforts with your ambitions. And much, MUCH more! If you're trying to build a fitness business that aligns with the future you want for your...
This Incredibly Simple Content Strategy Is The Only One You'll Ever Need
June 30, 2021 06:00 - 35 minutes - 48.7 MBAre you struggling to get the edge over your competition? Or Having a hard time figuring out how you’re different? In this episode, we outline: Why you need content as part of your marketing strategy to maximize your efforts How to choose the right social platforms for your goals to increase the likeliness of success How to be sure you’re creating amazing content that helps move prospects through your funnel And much much more! If you feel like you’re “shooting in the dark” with y...
Competitive Advantage: How To Crush Your Competition In A Crowded Market
June 23, 2021 06:00 - 37 minutes - 51.3 MBAre you struggling to get the edge over your competition? Or Having a hard time figuring out how you’re different? In this episode, we uncover: * A 5-step process for building an unbeatable marketing strategy to crush your competition * Top tools & resources to gain valuable insights into your competitions ads strategy, traffic sources, and keywords * How often you need to be evaluating the competitive landscape to keep your advantage PLUS tons more! If you want to be the obvious cho...
Sales Outcomes: The Only 3 Moves You Should Make When Closing
June 16, 2021 06:00 - 24 minutes - 34.3 MBSales outcomes are pretty straightforward, right? They either buy or they don’t buy. BUT… What actions are you going to take based on those outcomes? In this episode, we uncover: The 3 moves you should be making based on sales outcomes to maximize opportunities Common mistakes made when closing sales Best practices for dealing with setting your sales conversation up for the close And so much more! If you want to get the most out of every sales conversation, then this episode is for...
Your Step-By-Step Guide To Building A Lead Magnet That Converts Like Crazy
June 09, 2021 06:00 - 41 minutes - 56.4 MBHave you been struggling to get more leads but aren’t sure where to start? In this episode, we uncover: Six steps to building a high converting lead magnet How to pick the perfect topic for your lead magnet How to create a captivating headline that captures attention And so much more! If you’re wondering how to build the perfect lead magnet for your fit biz, this episode has you covered! Resources mentioned in this episode: Headline Analyzers Co-Schedule Headline Analyzer Advanced...
So You Think You Need A Business Coach?
June 01, 2021 21:00 - 58 minutes - 79.9 MBMost entrepreneurs ask themselves at some point if hiring a business coach is a wise investment for them. The fitness industry is flooded with experts selling coaching, consulting, courses, masterminds, and loads of educational direction. In this episode, we breakdown: The pros and cons of getting a business coach Recommendations for finding business support outside coaching Key criteria for business coach shopping And plenty more! Not sure if a business coach is for you? Listen i...
How To Win More Sales By Overcoming Common Objections
May 29, 2021 23:00 - 48 minutes - 66.7 MBHave you been booking sales calls but struggling to overcome objections? With so much time, effort, and money put into your sales and marketing; you can’t afford to lose sales. In this episode, we uncover: Our 3-step framework for overcoming ANY sales objection How to create a disarming and comfortable selling environment Why fit pros struggle to overcome common sales objections How to leverage your personality to sell more Plus, TONS more! If you or your team wants to make more...
Power Couples: How Working With Your Spouse Can Help You Grow Your Business
May 29, 2021 23:00 - 42 minutes - 58.3 MBAre you thinking of bringing your spouse into your business? We often see fit pros make this move to save cash flow, but there’s a lot you’ll want to consider. In this episode, we do a deep dive into: How this has impacted our relationship (and what you can learn from that) The pros and cons of working with your spouse How to evaluate if this is a good fit How you can set yourself up for relational happiness AND business success …and much, much more! If you’re looking to transform...
Freebie Follow-Up: Boost Conversions With Your Lead Magnet Emails
May 29, 2021 23:00 - 42 minutes - 58.6 MBGenerating leads isn’t enough. Fit pros know that those leads have to turn into paying clients at some point. If your lead magnet email follow-up campaign isn’t converting, we got you covered! In this episode, we uncover: Common problems with lead magnet follow-up campaigns What type of offer to use at this point in the buyer's journey Best practices for thank you page copy 4 emails you can use today to improve your odds of high converting follow-up Plus, tons more! If you’re ...
Sales Secrets: 3 Reasons Why Your Offer Isn't Selling
May 29, 2021 22:00 - 37 minutes - 51.8 MBAre you struggling to figure out why your offer isn’t selling? We see this happen all the time! It’s common for fit pros to misattribute this as a “pricing issue”, but we’ve found that’s rarely the case. In this episode, we cover: The 3 reasons why your offer isn’t selling Why price is rarely the problem What to prioritize first if you’re not selling How to set yourself up for sales success And lots more! If you’re a fitness business owner who wants to sell more often with more c...