Bar & Restaurant Breakthroughs Podcast

How & Why You Should Be Telling Good Stories In Your Marketing

The number job of MARKETING is to GRAB attention! Miss this, and you waste your marketing dollars. Kicking your marketing off with a good story is one of the BEST ways to grab attention. In this video I talk about 3 different ways to use stories within your marketing and how you can start doing this today to get better results. Want me to join your marketing team? Visit www.Talk2Nick.com for more info or send me a message.   Free Resources From Nick: Free Book: How To Attract New Custom...

39: How To Feel Unstoppable & Dominate Your Competition With Marketing Power

In this episode Nick covers the importance of knowing your marketing numbers because when you know them and you're profiting from it, it can literally make you feel unstoppable in your business!  www.Nick100.com Free Report mentioned in episode.    Free Resources From Nick:  Free Book: How To Attract New Customers & Turn Them Into Raving Fans (just to cover shipping) : http://barrestaurantsuccess.com/book FREE Report: How To Attract New Customers At A Profit - https://barrestaurantsucce...

38: Marketing Message Every Owner Must Have!

When it comes to online, lead generation marketing, this is the MOST important message of all. Why? Because when used right, it can literally double to triple the amount of customers who walk into your doors from your offers and promotions. The question is, are you applying this to your business?  Link Mentioned In Podcast - www.Nicks100.com    Free Resources From Nick:  Free Book: How To Attract New Customers & Turn Them Into Raving Fans (just to cover shipping) : http://barrestaurant...

34: How To Be A Better Marketer & Win Over New Customers

Today I want to tell you some simple ways to become a better marketer and how to easily win customers over. Before I dive into that. Let me ask you a serious question. What is your ultimate goal when you spend time or money marketing your business? To make a sale right? That's the end result with marketing. Whether you're trying to build awareness or get someone in the door or refer someone to you, the end goal is to get them to do business with you. So here's how to become a better marke...

35: Why You Should Be Using "Reason Why" Copy In Your Marketing Messages

If you want to get better results from your marketing message then you need to be using what I call "Reason Why" copy. I didn't invent this term. I learned about it from the copywriting world. Most bar and restaurant owners, when writing an ad for a special offer or promotion typically just shout out their prices and specials. And that's it. Very basic, simple messaging that just doesn't work. I know it doesn't work because the first 8 months I was in the bar business that's all I did and ...

EP: 33 How To Get More Women In Your Bar

In this episode Nick reveals how to get more women in your bar and his strategy probably isn't what you think it is. You never start trying to attract a certain demographic of people into your bar or restaurant without understanding this....  In parts of this episode Nick shows how to set up the form to create this promotion. To watch the episode go to - https://youtu.be/U9GK0u3MkR8 to see it.  Free Resources From Nick:  Free Book: How To Attract New Customers & Turn Them Into Raving Fans...

EP: 32 The Most Profitable Facebook Marketing Strategy For Bar & Restaurant Owners When Targeting New Customers

Facebook marketing is by far the most profitable paid advertising marketing strategy for bars and restaurants because it gives you targeting options that newspaper, direct mail, radio, and other common medias can't give you. However, if you were to ask most bar and restaurant owners, they'd have no clue if there advertising is actually bringing them a profit or a loss. They calculate their success based on likes, comments, engagement, and assumptions. Today I'm going to tell you the most p...

EP: 31 Top 5 Reasons Bar & Restaurants Fail

Description:  In this episode, Nick Fosberg & Dave Allred share the 5 top reasons why bar and restaurants fail. You may think this is common sense, but we're sure you'll find some new insight that will get you re-thinking your day to day business.   Free Resources From Nick:  #1 Selling Book To Attract New Customers: http://barrestaurantsuccess.com/book Report: How To Attract New Customers At A Profit - https://barrestaurantsuccess.com/100-80-20-marketing-formula/ Connect With Nick:  ...

EP: 30 (4) Profitable Bar Restaurant Promotions For February

In this episode, we cover 4 profitable promotions you can run in February to attract and retain new paying customers. 1. The Superbowl promotion that always entices customers to choose your bar over your competition. 2. A promotion that could bring 50 or more for an after-work party. 3. The perfect e-mail promotion to build a relationship with your customers, while also creating a mini sales surge with ZERO marketing costs. 4. Pizza promotions that gets new and existing customers taking...

29 3 Steps To Take Your Bar/Restaurant Business To The Next Level In 2019

In this episode Nick and Dave reveal what it takes to take your bar or restaurant business to the next level and overcome any obstacles that may be in your way. Nick lays out 3 steps to achieve in big goal you have for the year and how to accomplish it with baby steps week by week. If you feel you have a problem with taking action and implementing, this episode is for you.    If you'd like to work with Nick to have him help you increase your revenue and reach your goals, check out https://...

EP 28: 5 Bar Promotions That Increase Check Averages + Entertains Customers

In this episode, Nick interviews Marc Madsen, brand strategist from Buzztime on 5 bar promotions he’s seen work time and time again around the world. The key to successful promotions is making sure everyone has an amazing experience because if they don’t, it’s not likely they’ll be back for it again and again. Listen in on how you can apply these 5 promotions to your bar with very little marketing dollars. Links Mentioned In This Podcast: To Learn More About Buzztime’s Interactive Games, C...

EP 27: Myths About Discounting In The Restaurant & Bar Industry

In this episode, Nick covers the biggest myths about whether you should or shouldn’t discount. From what some of us are to believe could be killing our profits by NOT discounting!    In This Episode You’ll Learn: When you should discount and why it’s the FASTEST strategy to increasing your monthly revenues. What “Maffia” offer is and how it’s 100% different then what your competition is doing. When it’s best to give discounts to your most loyal customers and how to do it without them se...

EP: 26 4 Simple Steps to Hook New Customers Instantly With Your Current Staff - Even If You Think It's Impossible

In this episode Nick interviews Andrew Carlson on the 4 steps he’s mastered to get staff to hook your customers with a great experience, even for those staff members you think it’s impossible for! Andrew Carlson is on a mission to change customer service in restaurants and bars across America. His work includes programs to ensure exceptional customer service to creating unforgettable experiences. He is a speaker, coach, the author of Customer Service is the Bottom Line and host of the podcas...

EP: 25 How Brendan Increased Revenue By An Extra $13,000 In Sales In 10 Days With Zero Advertising Costs

Receive A Free Copy Of The 100/80/20 LRVO Formula - https://barrestaurantsuccess.com/100-80-20-marketing-formula/ Description: Nick interviews Brendan, owner of Tropics, on how he increased his sales by between $12,000 and $13,000 in just 10 days using zero ad spend. Brendan reveals how he used to advertise in the business, what he does now, and how it’s made a big impact to his bottom line. Brendan is on what Nick calls his “Success Team” Nick’s highest level of coaching and done for yo...

EP 22: How to Increase Your Bar/Restaurant Profits by $67,875 Per Year with Dave Allred From Bar Patrol

In this episode Nick interviews Dave Allred from Bar Patrol. A veteran in the bar and restaurant industry who says he can pretty much guarantee any owner he can save them at least $67,875 per year in liquor sales per year!   Links Mentioned In This Podcast:  For more information about Dave and his free content go to www.barpatrol.net

Ep 24: Eagle Creek Golf Club and Grill Tim Paasch - Owner

Description:  In this episode Tim Paasch reveals how he did almost $50,000 in sales in just 30 days by applying a totally new Facebook promotion to his business. Tim talks about his struggles with his marketing efforts before working with Nick and how he feels about his marketing now. Tim also talks about how he booked over 50 parties of 15-20 people from just using e-mail alone.   Links Mentioned In This Podcast: Receive The 100/80/20 LRVO Marketing Formula Tim Used In His Business - C...

EP 23: The New 100/80/20 LRVO Marketing Formula

Get a copy of the 100/80/20 LRVO Marketing Formula Report Description:   In the episode Nick reveals his brand new 100/80/20 “Loyal Regular Value Optimization” LRVO Marketing Formula that is designed to attract new customers at a profit and turn a good portion of them into loyal repeat customers. Due to recent changes in technology and new marketing medias, the way Nick applies LRVO to bars and restaurants has changed - for the better. If you’re looking to increase your revenues, then this...

EP 21: 5 Ways To Bring In New Business To Your Bar or Restaurant

Description: In this episode Nick interviews Erik Shellenberger from BarMarketingBasics.com on the 5 ways to bring in new business to your bar or restaurant. This episode is specifically for bars and restaurants who are in tourists markets. If you’re not in a tourists market there’s still valuable strategies in here that can give you an advantage over your competition.  In This Episode You’ll Learn: How most people are finding new bars and restaurants to go to and how to be at the top of...

EP 20: 7 Profitable Restaurant & Bar Promotions For October

Description: In this episode Nick covers 7 profitable restaurant and bar promotions for October that will increase sales and attract new customers. One of the most important things when it comes to having a thriving bar or restaurant business is coming up with NEW promotions your competition hasn't thought of, coming up with NEW promotions people have never heard of before. You're in luck because you'll get at least 4 out of the box promotional ideas in this episode. In This Episode You’l...

EP: 19 (8) Successful Restaurant & Bar Promotions For September

In this episode Nick covers 8 profitable bar and restaurant promotions for September.   In This Episode You’ll Learn:   How to launch a NFL football promotion for your bar in September that will bring you a profit till Super Bowl! A super simple way to get referral business by having your current customers do something pretty amazing for their neighbors. Sell pizza? You’ll discover two promotional offers you can make that will get new customers walking in the door and get existing cu...

EP 18: Flip Your Tab Bar & Restaurant Promotion

Looking for a new promotion to attract new customers? Here's a simple promotion any bar or restaurant owner can implement on a shoestring budget, that's intereactive, and that their customers will love! 

EP 17: Branding Secrets For Bars & Restaurants That Make You Stand Out From Your Competition w Henry Kamanski

EP 16: Out Of The Box Father's Day Bar & Restaurant Promotions

In this episode Nick reveals 2 out of the box Father’s Day promotions that can work for just about any bar or restaurant. In This Episode You’ll Learn: How Nick figured out if either of these 2 promotions would be a success, before making the final call to put these into action. The “How Well Do You Know Your Dad” contest that will bring humor, fun, and excitement to your bar or restaurant The BBQ With Dad promotion and why it’s the PERFECT gift for Father’s day Why you SHOULDN’T run t...

EP: 15 BIG Secret I Revealed At The 2017 NRA Show About Doubling Loyal Customers

Most restaurant and bar industry experts will tell you that the customer experience is the number one thing you should focus on in your bar or restaurant business. However, when it comes to attracting new customers into your doors for the first time, the in house experience doesn’t mean anything at all if you can’t even get them in the door, right? In this episode Nick reveals the BIG secret he shared speaking from the stage at the 2017 National Restaurant Association show in Chicago. In T...

EP: 14 - #1 Problem To Bar & Restaurant Owner's Success -It's Not What You Think!

In this episode you're going to discover the #1 problem that holds bar and restaurant owners back from the success that they are after and what to do to make you feel unstoppable and get what ever it is that you want. Nick also reveals why he's giving away over $3,000 worth of his best trainings at  https://barrestaurantsuccess.com/2-free-masterclasses/

EP 13 : Food Trends & Innovation - Making An Impact In Restaurants & Bars w/ Paul Barron From Foodable Network

Description: What’s one of the number one things you must do in the bar restaurant business to keep your business thriving? Innovation! Nick interviews industry expert Paul Baron on how to be innovative and what trends he’s seeing that’s making a big impact in the bar and restaurant business. In This Episode You’ll Learn: One of the most important things Paul has learned in his 25 plus years in the industry. Food trends that are starting to take off and where to find them to be ahead o...

Ep 12: Adding New Profit Centers To Your Restaurant or Bar Business

With competition getting tougher, minimum wages on the rise, and many other factors, restaurant and bar owners are not making as much money as  they once were. So what do you do? It’s time to start finding new profit centers you can add to your business! In This Episode You’ll Learn: Why now is more important then ever to start reshaping your business model in order to make more income 3 new profit centers just about any bar or restaurant owner can add to their business The new profit ce...

EP: 11 - How I Raised $9,339 & Almost Died Last Weekend

Nick reveals the promotion he just recently ran to raise nearly $10,000 for a local charity organization, how it brought in over 200 new customers, brought him over $5,000 in free advertising, and how big of an impact it made within his community…and how any bar owner and some restaurant owners could do the same. Nick also goes into detail how he almost “died” on his way home from Vegas from the Nightclub & Bar Show In This Episode You’ll Learn: How to get thousands in free publicity How ...

Ep 10: Easiest System For Holding Your Employee's Accountable W/ Shane Murphy

If you're having trouble getting your managers and other staff members to remember to do certain tasks or if you feel you're a bit unorganized and you're looking for the perfect system / solution to help you stay on track, then this episode is for you. Nick has been using a system called Jolt to train his new employee's and to hold them accountable of their daily and weekly duties. Nick interviews Share Murphy who works for Jolt to dive even deeper how bar and restaurant owners can make thei...

EP: 09 - The Best Kept Secrets Of People Management & Restaurant Culture

In this episode Nick interviews Jesiah Mauck from Grey Bar Solutions on the best kept secrets to people management and your bar or restaurants culture. There's no way any bar or restaurant can be a success if the employee's don't care about their customers. Jesiah reveals exactly how to turn your staff into a powerful team that is happy, wants to see your business succeed, and wants to take care of your customers!   What You'll Learn: What your biggest competitive advantage really is (It'...

EP 08: 3 New Bar & Restaurant Promotions To Out-Beat Your Competition

In this episode Nick interviews Greg from Interactive Promotions where he'll give you 3 new bar / restaurant promotions that will grab massive attention and get new customers in your doors. If you're looking for something totally new, fresh, and BIG - you'll find 3 ways to make that happen here!  In This Episode You’ll Learn: How to give away $10,000 in cash, without it coming from your own pocket The pick the safe promotion that will get foot traffic in your doors for weeks and why this ...

EP 07: Snap Chat Secrets To Boost Your Bar Promotion's ROI With Louie LaVella

If you’re not using Snapchat for your bar or restaurant, you’ll know exactly why you should be after listening to this episode. Snapchat has grown so fast that within one year it has grown just as fast as Twitter did in it’s first 4 years. If you’re looking to get the 20 to 30 year olds in your business, you must listen to the episode where Nick gets expert advice from Louie LaVella, one of the bar and nightclub industries #1 social media marketing experts. In This Episode You’ll Learn:  ...

EP: 06 - 7 Secrets To Success In The Bar & Restaurant Business

Description: Do you know the key differences that set successful restaurant and bar owners aside from the ones who are struggling or just getting by? In this episode Nick reveals the 7 secrets he’s found in his most successful clients and mentors that he’s learned from over the years. Apply these 7 secrets to success and you're guaranteed to achieve everything you want in live.   In This Episode You’ll Learn: The secret behind Thomas Edison’s success and why this is one of the most crit...

EP 05: St. Pats Bar Promotion: $10,000 Pot of Gold Giveaway

If you’re looking for a totally new promotion, that will grab the attention of everyone in your area, including the news stations, and that will make you stand out from EVERY one of your competitors - you must listen in on this episode where Nick reveals how you can give people a chance to win a $10,000 pot of gold! In This Episode You’ll Learn: How to make sure that when and if people when the $10,000, none of that money comes from you pocket. How to make everyone a guaranteed winner - n...

Ep: 04 Five Key Ingredients You Need To Triple Your Restaurant Marketing ROI

  Description: Ever feel like you’ve wasted money marketing your bar or restaurant? What if you had a proven formula that could generate a positive ROI almost every time you ran a new ad campaign? In this episode Nick delivers the 5 key ingredients you need in every restaurant marketing campaign to get the highest ROI possible.   In This Episode You’ll Learn: The number one mistake owners are making with the headline of their ads and why it’s draining their pocket books How to get you...

EP 03: How To Profit From Every Restaurant Marketing Campaign You Run

In this episode Nick will cover the one key ingredient you need in your marketing and advertising that will allow you to profit from almost every dollar you spend, as long as you do this the right way. It’s not easy, it’s takes some time to learn how to apply this key ingredient, but when you do master this, it allows you to print money on demand!   In This Episode You’ll Learn:   The #1 reason most owners never see a profit in their advertising and the one simple tweak to fix that. Why...

EP 02: How To Double Your Loyal Regulars With The LRVO Formula

In this episode Nick will go over what he believes to the fastest, easiest, most profitable, and least riskiest way to grow any bar or restaurant business, in any part of the country, even the world. Loyal Regular Value Optimization is the formula Nick uses in his bars and his clients, that is responsible for creating some of the highest grossing bar and restaurant promotions in the industry, using zero marketing dollars.   In This Episode You’ll Learn:   The number one thing you must do...

EP 01: 3 Ways To Create Breakthroughs In Your Restaurant Business

In this episode Nick reveals the 3 ways to create huge breakthroughs in your business. Whether you’re looking to make more money, open more locations, take more time off, whatever it is that you’re trying to accomplish, you’ll know how to make that happen after listening to this episode.   In This Episode You’ll Learn:   The 3 ways to take your bar or restaurant business from stuck to thriving and then living life on your terms The ONE thing Nick did to make his dream of becoming a bar ...