BAOS: Beer & Other Shhh Podcast artwork

Episode #174: We're All Gonna Die with Marc-André Filion of Messorem Bracitorium | Adjunct Series

BAOS: Beer & Other Shhh Podcast

English - May 29, 2024 11:00 - 3 hours - 466 MB - ★★★★ - 7 ratings
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Previous Episode: Episode #1: Can I Get A Flight? with Caitlyn Whalen (Town Brewery) + Jamie Brash (Fine Balance) | The Business of Beer
Next Episode: Episode #2: Fighting For Dollars with Jeff Talmey (Town Brewery) + Andrew Silver (Fine Balance) | The Business of Beer

While Quebec was slow to enter and embrace the haze game, they've delivered on a level that has made the province some of the best producers of the style in the country. Montreal's Messorem Bracitorium opened in the summer of 2019 and the fanfare was immediate - clearly the hazeboiz and hazegirlz were ready for something local that paralleled their US faves. Co-Founder and Graphic Designer Marc-André joined Cee and Nate to chat about what's been happening since Messo's last podcast appearance in early 2020, how their lager program has become a massive part of the business, why their attention to detail has made them who they are, the pushback they received from local breweries, how important their merch has been to the brand, how they've upgraded their space and created one of the best patios in the city, and how they've been building their name internationally via collabs and festivals. They got into Il Fut Un Temps: Indulgent Mexican Lager, Il Était Une Fois : Sécheresse Helles Lager, Destin Certain IPA, and Temporalis #0017 Double IPA. Such a fire chat - cheers! 

BAOS Podcast

Subscribe to the podcast on YouTube | Website | Theme tune: Cee - BrewHeads

While Quebec was slow to enter and embrace the haze game, they've delivered on a level that has made the province some of the best producers of the style in the country. Montreal's Messorem Bracitorium opened in the summer of 2019 and the fanfare was immediate - clearly the hazeboiz and hazegirlz were ready for something local that paralleled their US faves. Co-Founder and Graphic Designer Marc-André joined Cee and Nate to chat about what's been happening since Messo's last podcast appearance in early 2020, how their lager program has become a massive part of the business, why their attention to detail has made them who they are, the pushback they received from local breweries, how important their merch has been to the brand, how they've upgraded their space and created one of the best patios in the city, and how they've been building their name internationally via collabs and festivals. They got into Il Fut Un Temps: Indulgent Mexican Lager, Il Était Une Fois : Sécheresse Helles Lager, Destin Certain IPA, and Temporalis #0017 Double IPA. Such a fire chat - cheers! 

BAOS Podcast

Subscribe to the podcast on YouTube | Website | Theme tune: Cee - BrewHeads