#26 Patrick Nijssen (NORNORM)
Bao Podcast
English - October 02, 2023 22:05 - 52 minutes - 48.2 MBEntrepreneurship Business Technology sustainable architecture antwerp bao living circular construction modular real estate Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
For episode 26, we invite Patrick Nijssen. Patrick is Head of Growth Benelux at NORNORM. NORNORM is a Danish company that was founded in 2020 by former IKEA manager Anders Jespen as well as investor and Skype co-creator Jonas Kjellberg. With 10 million tonnes of office furniture ending up in landfills every year in Europe alone, the founders aim to apply the circular economy model to office furniture by having companies subscribe to furniture instead of buying it. The company looks to create a fully recyclable solution for workplaces and reduce some of the burden on the planet caused by office furniture.
Show notes:
Get in contact with Patrick: [email protected]
IKEA-backed NORNORM bags €110M to bring the circular economy to workspaces
Reed Hastings & Erin Meyer – No Rules Rules book
Time stamps:
0:00 Intro
1:50 the start and idea of NORNORM
14:10 Pricing
15:35 Scaling with €100M of funding
20:20 How do they get their furniture?
23:55 Interest from Ikea?
27:00 Changing the narrative & Belgian culture
32:30 Other markets?
33:55 Starting during COVID & impact
41:00 Dream future for NORNORM
43:15 Outro