YETI UGC: Highlighting products that have been through the ringer
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English - August 06, 2022 14:00 - 3 minutes - 3.11 MBMarketing Business Entrepreneurship brands creator economy creator marketing dtc ecommerce influencer marketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Over the past couple of months YETI—known for their line of coolers, bags and a host of other outdoor products aimed at keeping your drinks and food cold—has put out several Instagram stories featuring products that have been through the ringer.
For instance the brand has posted examples of coolers that have survived (well at least they're still recognizable) boat fires and being dragged 20 miles along the highway. Another video shows a water bottle that was pulled out of a truck fire and still had ice in it. ... (READ MORE)