IN BOLD PRINT looks to become source of truth on 'sustainable' DTC brands
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English - July 06, 2022 04:00 - 7 minutes - 6.48 MBMarketing Business Entrepreneurship brands creator economy creator marketing dtc ecommerce influencer marketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Are teen magazines back? How TooD is reinventing them (with a twist!)
Ashley Pradhan and Cierra Valor know this, and that’s why they created IN BOLD PRINT—a platform that evaluates the impact a product has on the planet and gives brands and their products a grade. The grades and badges are displayed on a brand's website and customers are able to sort products by their sustainability score. ... (READ MORE)