How to use influencer marketing in your back-to-school campaigns
BANKNOTES minted by #paid
English - July 20, 2022 04:00 - 22 minutes - 20.3 MBMarketing Business Entrepreneurship brands creator economy creator marketing dtc ecommerce influencer marketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: From DTC to retail: How brands are migrating into big box stores
They come every year without fail: Back-to-school sales and ads.
Let's be honest—most people could live without the constant barrage of ads everywhere.
With $37 billion in revenue up for grabs this season, you can bet brands are going to be all over back-to-school ads.
So how do you make your brand stand out in the noise of back-to-school ads?
One way is collaborating with creators. ... (READ MORE)