How creators are building their own labor movement in the U.S. and the UK
BANKNOTES minted by #paid
English - June 20, 2022 04:00 - 10 minutes - 9.7 MBMarketing Business Entrepreneurship brands creator economy creator marketing dtc ecommerce influencer marketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In the last few years, we’ve seen creators informally attempt to make people aware of their workload with behind-the-scenes footage and explainer content. But this hasn’t been enough. The creator space is still a wild west industry vulnerable to exploitative pay rates, harassment without recourse, and inequities for marginalized people.
With 500,000 active influencers on Instagram alone, this leaves a significant portion of the working population vulnerable to poor labor conditions.
Now creators are pushing back with more aggressive organization efforts. They’re fighting for union representation. Online communities and formal organizations are creating pay transparency. Marginalized creators are advocating for equitable pay and protection from harassment. ... (READ MORE)