Facebook, Instagram CPMs drop for a second consecutive holiday weekend

BANKNOTES minted by #paid

English - July 28, 2022 04:00 - 4 minutes - 3.68 MB
Marketing Business Entrepreneurship brands creator economy creator marketing dtc ecommerce influencer marketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: BANKNOTES presents: A conversation on the future of payments

Next Episode: Episode 2: BANKNOTES News (July 28, 2022)

The cost of running ads across Facebook and Instagram continues to dip as CPMs decreased year-over-year when comparing July 1-4, repeating the CPM declines that were seen over Memorial Day weekend. ... (READ MORE)